Why Are My Facebook Ads Not Working | Crush Wednesday Ep 77

So you’ve set up your Facebook ads, implemented a strategy but the results are minimal… This is a common problem many businesses have and we want to help you fix it!

Sometimes the issue is technical, but a lot of the time, Facebook ads don’t work because of our expectations! It’s important to be realistic with your goals and remember that Facebook is just one tool that should be used in conjunction with many others.

Here are the top 5 reasons why Facebook ads might not be working:

1.     You are choosing the wrong objective

When you create your Facebook ad campaign, it is critical that your objective is aligned with your goal. For example, if you want more leads from these ads, you need to select lead generation, so that the ads run accordingly.

2.     You might be selling too soon

Remember that for some people, this is the first time they are even hearing of your brand, so it’s only natural that they are a bit skeptical! To deal with this you need time to first create awareness then engage the market and ultimately this could lead to conversions! Remember patience is key for success!

3.   Your budget may be too small

Facebook ads can be a great tool when you spend the right amount of money, you can’t spend anything and expect great results! We understand that not all businesses have a large marketing budget and that is okay. You can keep focusing on more awareness campaigns as could be within your budget since conversion ads are more expensive. If you want to lead generation then you will have to spend a bit of money on them! Normally for lead generation, a budget of $30-$50 a day is recommended to get good traction on leads and results.

4.     You’re not running your ads for long enough

Facebook ads take time… You need to make sure you’re running them long enough to gain traction. If you run a campaign for 4 days you can’t expect it to leave a long lasting impression on potential clients.

5.     You’re expecting your Facebook Ads to sell for you

Remember that Facebook ads alone won’t create conversions, some people need a human connection to feel comfortable to join! This nurturing is what can make a difference and convert people.

Remember to take these 5 steps into consideration before you get cracking on what could be an amazing Facebook ad campaign!  


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