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How This Gym Owner Organically Increased His Engagement x10 | A COM Ninja Case Study

Meet Boris Stojicic, he is the gym owner of Plus Fitness Liverpool. Before starting the COM Ninja program he felt that his gym was at a plateau in terms of their marketing and growth. Since joining the COM Ninja program he has implemented several strategies to get his dream results!  Through the COM Ninja program,…

How to Make Your Business Stand Out?| Quick Wins With COM Episode 74

What is your business’ point of difference? Do you stand out in your customer service, events, community or programs? Is your uniqueness something you are showcasing?  In this episode of QWWC Richard is in Christchurch, he is visiting a lot of different fitness and wellness locations in New Zealand. He noticed a lot of things…

Getting Your Content Out | Quick Wins With COM Episode 73

The fitness industry is very competitive and we often have many people asking, how can I attract more clients? The answer is clear – Get your content out there! Put your content on any and every social media platform to showcase your business. So now you’re asking – How do I do this?  Create your…

How Sumo Salad Has Adapted in a Changing Industry with Luke Baylis | Industry Change Episode 21

In this episode of Industry Change Richard talks to Luke Baylis co-founder and CEO of Australia’s biggest health food chain: Sumo Salad. At one point for a long time, Sumo Salad had 92% brand awareness in the market as they were the first health food chain in Australia. Now after 16 years Luke Baylis has…

How A Personal Trainer Found His Unique Selling Point & Grew His Business | A COM Ninja Case Study

This is Lachlan he has been a personal trainer for 4 years. He is the founder of Full of Fit which aims to help busy executives and small business owners reduce stress and boost their energy! Prior to joining the COM Ninja Program he had a few pain points:  Based in Adelaide, Lachlan knew he…

How One Fitness Coach Tripled His Revenue in 4 Months | A COM Ninja Case Study

“You have to spend money to make money, so bite the bullet and back yourself” Phil Atkinson is the Founder and Head coach at Brand New Me in Coffs Harbour and Nambucca Heads. Phil found that trying to manage 2 fitness centers difficult and at the time he struggled with:  Getting clientele in the door…

How Two Gym Owners Obtained their Conversion Rate With A New Special Offer| A COM Ninja Case Study

Mark and Stefanie Dugandzich are the co-founders of Hi Reps Fitness. They have been together for 12 years and operated Hi-Reps Fitness for 10! Before the COM Ninja Program, they didn’t have a clear mission or vision and they were not getting the leads they wanted. They had all great these ideas but no direction…

How to get more Australian’s Fit & Active with Fitness Australia CEO, Barrie Elvish | Industry Change Episode 20

In this week’s episode of Industry Change Richard speaks with Barrie Elvish the CEO of Fitness Australia. Appointed at the beginning of 2019, Barrie is striving to empower and build healthier communities alongside the fitness industry.  Despite coming from outside the fitness industry, Barrie has set a number of goals to entice Australians to live…

Why Are My Facebook Ads Not Working | Crush Wednesday Ep 77

So you’ve set up your Facebook ads, implemented a strategy but the results are minimal… This is a common problem many businesses have and we want to help you fix it! Sometimes the issue is technical, but a lot of the time, Facebook ads don’t work because of our expectations! It’s important to be realistic…

How One Personal Trainer Tripled Her Business in 8 Months | A COM Ninja Case Study

Meet Tracy Pendergast, a personal trainer with over 10 years experience in the industry. Before joining the Ninja Program, Tracy was struggling to get leads and did not have a special offer for clients. She expected clients to join without knowing how to attract them properly. Tracy found herself struggling financially and felt disheartened when…

How to Overcome Fear and Grow Your Business Effectively| Crush Wednesday Ep73

From not knowing how to use social media to utilizing it as a main source of leads, Tony has transformed his at-home personal training business into a large scale service. Specializing as a boutique personal trainer, Tony has been in the Ninja program for almost a year. Within this time he has managed to overcome…

Will It Make The Boat Go Faster? | Crush Wednesday Ep 76

Welcome to Crush Wednesdays with Richard Toutounji. This week we are joined by Richard’s brother Raymond, for his first Crush Wednesday! Raymond alongside his wife works to assist women in their business endeavors, supporting and guiding them along the journey. Today’s topic is a fundamental understanding, required for business growth and success. With comparisons to…

Building A Wellness Business From Scratch to Becoming A Marketing Ninja with Lawrence Mitchell, Founder of Raw Energy | A COM Ninja Case

Imagine arriving in a new country, knowing no one and starting from scratch. Naturally, your first instinct would not be to start a business, but this was Lawrence’s big idea. Originally from England, Lawrence set his sights on Australia and had the big idea to start a business here, that aimed to promote the RAW…

How to stand out in the fitness industry with Rick Stollmeyer

In this week’s episode of Industry Change Richard speaks to CEO and Co-founder of global wellness platform MINDBODY, Rick Stollmeyer. From humble beginnings Rick started this company in the late 90’s, which aimed to provide fitness businesses’ with software to create change for their clients. Now, in 2019, MINDBODY is the largest platform in the…

How to Start A Fitness Movement |Crush Wednesday Ep 72

Join Richard for this episode of Crush Wednesday as he talks to Sally Sukkar of The ME Movement to talk all about how you go from being a single Personal Trainer to creating a Fitness Movement. Two years ago Sally was a personal trainer in a gym in Waterloo, today she heads up The ME…

Fitness Australia & COM Marketing Renew Partnership To Bring Greater Value to Fitness Professionals

Due to a successful partnership over the past 3 years between Fitness Australia & COM Marketing. Both CEO of Fitness Australia, Barrie Elvish & CEO of COM Marketing, Richard Toutounji are proud to announce they will re-sign their partnership agreement for another 3 years. Over the time that Fitness Australia has been working with COM…

COM Marketing And Exercise New Zealand Announce New Partnership

COM Marketing is expanding it’s reach across the shores to our friends in New Zealand! We are excited to announce our new partnership with Exercise New Zealand beginning in quarter 3 of 2019. “As a result of our successful partnership with Fitness Australia here in Australia we want to continue that same success in New…

Why The Latest Instagram Hack WON’T Grow Your Fitness Business|Quick Wins Episode 72

What does it take to level up in your marketing in 2019? Plenty of fitness business owners are playing the short game in business. And why not? The short game gets you leads now. But at what cost? And when you stop paying – the leads stop. In 2019 levelling up in your marketing requires…

How to Grow Your Business By Niching | Marketing Muscle Up Podcast Ep 6

Welcome to Episode 6! Today we’re talking all about the fastest way to transform your business and grow in the most fast and efficient way – it’s simple. Find your uniqueness and your niche (your audience. There’s a common thread when we talk to people about niching – most people get scared when talking about…

Richard Toutounji Named As a Speaker At FILEX Immersive

It was announced this month that Richard Toutounji, CEO of COM Marketing will be one  of the speakers at FILEX Immersive in Brisbane in July. The FILEX Immersive Series is a brand new initiative by FILEX and is designed to offer great opportunity for fitness pros to deepen their knowledge and skills in the hottest…

How To Create Content For Your Fitness Business (& Save Money) – Quick Wins With COM Ep 71

Video seems to be one of those things you either love or hate. Some people LOVE to be in front of the camera, most people hate it. But this alarming statistic remains – as of 2019, 80% of internet consumption is video content. Which means if you’re not in the video content game, you’re falling…

How to 3x Your Business in 8 Months | Crush Wednesday Ep 71

Tracy has been in our Ninja Program for just over 8 months. During her time in the program she has been able to 3x her business by using the strategy and tactics that we teach. Richard asked her to join him on Crush Wednesday to talk about her journey and give a little insight into…

How To Crush Your Goals In The Next 90 Days | Crush Wednesday Ep 70

Setting goals in January sounds so fun… until it’s June and you realise you haven’t actually moved any of those goals forward. So how do you actually move forward on your goals – they key is actually to think in 90 day chunks. Why 90 Days Is The Ultimate Planning Period If you’ve ever set…

How To Become An ‘Overnight’ Success | Quick Wins With COM Ep 70

Do you ever look at other successful businesses and just think ‘wow! They’ve made it.’ Often they look like an overnight success, but the reality is far from that. It’s taken years, hard work, late nights, education, and so much more layering to build that ‘overnight’ success. Nothing great ever comes easy and we live…

Is Personal Training Dead? FEAT Paul Timms | Crush Wednesday Ep 69

OK, so maybe Personal Training isn’t exactly ‘dead’ but it is an ever evolving industry. When people think of health – they are no longer just think of exercise or working out or the gym.  Most personal trainers are talking to their clients beyond what they are doing in the gym including mindset, nutrition and…

Raymond & Angela Toutounji Join The Team At COM Marketing

We’re excited to announce that Raymond & Angela Toutounji will be joining the team at COM Marketing as Relationship Manager and Sales Manager, respectively. They join the team having spent almost 11 years building and growing their Tupperware business to #1 in Australia and New Zealand as well as getting over 1200 people to take…

All TOP Performers Have This ONE thing in common | Crush Wednesday Ep 68

What is it you need to get to the next level in your life, your business, your training? We all essentially know what we need to do (most of the time)… but do we do it? Who keeps us accountable? In this episode of Crush Wednesday Richard talks about coaches. Why you might need one,…

How To Get Leads To Pick Up The Phone | Crush Wednesday Episode 67

Ever got a new lead in your inbox, called them, left a message and they never answer? And then you blame Facebook because it gives you dud leads? The reality is that people are more busy than ever and it takes a lot more to get their attention and have a conversation with them. ‘The…

Niche Down To Scale Up | Quick Wins With COM Episode 69

Niching is a funny topic. It really doesn’t make sense. How can limiting your audience cause you to be able to reach MORE people? But that’s exactly what choosing a niche can do for your business – it can be the catalyst for some serious scale in your business. Niche Down to Scale Up Being…

The Power of Coaches & Mentors To Scale Your Fitness Business | Marketing Muscle Up Podcast Ep 5

This week on the podcast we talk about what it takes to scale your fitness business, which comes out of an interview that Richard did a couple of months ago with Tobi Pierce talking about how he grew the Sweat brand to what it is today. We cover a whole host of topics from scaling,…

Facebook F8 Recap & What It Means For Your Fitness Business

In today’s Crush Wednesday Live Facebook Training Richard & Evielyn discuss all the changes that were announced at last week’s Facebook Developer conference and what that means for your fitness business.

Know Your Numbers | Marketing Muscle Up Podcast Ep 4

This week on the podcast we dive deep into the topic of knowing your numbers. Business is a numbers game. The more leads you get in, the more likely clients you are going to have. The more conversations you have, the more leads you’ll acquire. We dive into exactly how to work out the numbers…

Personality For Your Brand | Marketing Muscle Up Podcast Ep 3

In this episode we talk about how to build a personality for your brand.

Our 2019 Marketing Predictions | Marketing Muscle Up Podcast Ep 2

Tune in to Episode 2 as we talk about our top marketing predictions for the rest of 2019 – they are probably not what you would expect! Tune into today’s podcast with Richard Toutounji, Evielyn Chapman & Nolan Fischer as they talk about what their 2019 marketing predictions are. The fact is that marketing has…

How To Create a Fitness Brand That Attracts Your Avatar | Crush Wednesday Ep 60

Meet Olivia Banks. She owns Fluro Fitness here in Sydney and has seen significant growth over the years. She joins Richard for this episode of Crush Wednesday to talk about her journey of growing her fitness business over the last 6-7 years. Olivia started as a mobile personal trainer in Sydney’s Inner West, travelling to…

The ONE BIG MISTAKE Most Fitness Businesses Are Making With Partnerships – Quick Wins with COM Ep 68

No doubt as you’ve grown your business, someone has mentioned to you that you should look into a joint venture of partnership. Common partnerships for Fitness Businesses can be doctors or allied health professionals. On the surface, it seems like a good idea and start off positive. But quite often they can decline quickly when…

Everyone Has A Story – Marketing Muscle Up Podcast Ep 1

Welcome to the first episode of the Marketing Muscle Up Podcast, bought to you by COM Marketing. Today we’ll introduce you to our 2 hosts and one mostly regular guest and give you a bit of an overview about what to expect from us. Your host on the podcast will be Richard Toutounji, CEO of…

Stop Competing And Find Your Position Of Power Instead | QWWC Ep 67

Competition in business will always exist – but what if you could ensure that you never had to compete again? Just a long line of leads and clients who know, like and trust you. It’s actually possible, when you are marketing from your Position of Power. What is a Position Of Power? Your position of…

The Key To Reducing Your Marketing Spend With Tarek Chouja | Industry Change Ep 18

In this episode of Crush Wednesday Richard sits down with his good friends and one of the co-founders of Functional Training Institute, Tarek Michae-Chouja to talk about their new book that launched just this week.   As one of the innovators of functional training Tarek shares his message both here in Australia and around the…

How To Find Your Market Fit | Crush Wednesday Ep 59

Have you ever had an idea for a new service, a class, a membership platform but when you took it to market or told some people about the idea – they just don’t see it the way you do? How do you really know if your services is a right fit for your audience? WHO…

How To Get 3-5 new Clients In the next 7 days With Zero Marketing Budget | QWWC Ep 66

When you need leads you need leads right? While we wholeheartedly believe in the long game here at COM, we also recognise that sometimes you just need to get some leads in the door. That’s why we’ve designed a series of Cash Injection Strategies starting with this one: The Announcement Method. The strategy will show…

The Ultimate Way To Face Your Fears | Crush Wednesday Ep 58

When you want to take your business to the next level in branding and marketing – it’s not always as easy as it seems. Sometimes it’s not skills and knowledge that hold us back – but it can be fear. Fear is a powerful force in our life. It can either run our life or…

Why Cash Is Bad As A Personal Trainer | Crush Wednesday Ep 57

It’s tempting to take cash payments from clients as a personal trainer. It seems simple enough. until it isn’t. I mean cash itself isn’t bad… but if you’re still dealing with card hold cash during yoru sessions – you are going to continue to live in a small PT mindset, plus it’s creating a whole…

How One Beauty School Doubled Their Leads in 8 Months | A COM Ninja Case Study

  Leanne is the founder and operator of Artistry of Makeup Academy here in Sydney. She has been in business for over 20 years. Starting out as a mum who wanted to fit a makeup business around her lifestyle as a stay at home mum. 20 years later she has one of the largest makeup…

How Kayla Itsines transformed her local Fitness Business into a Global Phenomenon with Tobi Pearce | Industry Change Ep 17

Unless you’ve been hiding under a rock, you’ve most likely heard of Kayla Itsines. She’s one of the most influential fitness figures in the world with an Instagram following of over 10 million and millions of monthly members of her app SWEAT. In this episode of Industry Change, Richard speaks to Tobi Pearce – the…

Breakthrough The Fear To Grow Your Business | QWWC Ep 65

Every next level of your business requires something different from you. What got you to where you are now is not going to be OK to get you to your next level. Whether that is going from outdoor training, to in a gym, or maybe opening up a new facility or going into a larger…

Are You A Business Or A Hobby | Crush Wednesday Ep 55

  We know everyone works super hard in their businesses. But have you created a mindset around a business or a hobby? There comes a point in everyone’s journey where they need to step up and treat their business – like a business. You might be better at this in some ares than in others.…

Finding Your Uniqueness and Building A Business From Passion | Crush Wednesday Ep 54

Today’s Crush Wednesday – Richard is joined by Helen from Hol Health who is a member of our COM Ninja Program. They talk about her journey to finding her passion as a health and fitness professional. Helen didn’t always know that she wanted to be a PT – in fact she had a pretty long…

What’s Working With Facebook Ads In 2019 | Crush Wednesday Ep 53

  There is no doubt that Facebook went through a bit of a tough time in 2018. This has meant massive changes for the platform and also for advertisers. 2018 saw Facebook Costs rise dramatically and has mad it harder than ever to run successful, long term campaigns. But all is not lost – Facebook…

The Content Maximiser Strategy | Crush Wednesday Ep 52

  Content. Love it or hate it – one things for sure – you need more of it in 2019. The content that you put out in 2018 is just not going to cut it this year. More content is running through our news feeds, more people are competing for attention and you need to…

Zero to 200 Direct Debits in 6 Months | A COM Ninja Case Study

Sophie is the owner and founder of 3T Fitness in Bendigo VIC. 3T has been around for 8 years in Bendigo and before that in other locations around Australia. We met Sophie and her husband just under a year ago through Fitness Australia. At the time Sophie was running her outdoor bootcamp as well as…

Be Obsessed or Be Average | Crush Wednesday Episode 51

    Why is it when presented with the same information, same opportunities, same teaching, same knowledge – that some people kill it and grow their business, while others just remain average? Most likely you’ve set some goals for yourself this year in 2019. Maybe you’ve written them down, maybe you’ve talked to others about…

Purple Cow Marketing to WOW your clients | Crush Wednesday Ep 50

How do you stand out in a crowd of personal trainers who all look the same? You become a purple cow! The concept of Purple Cow Marketing came from legendary marketer – Seth Godin, who originally coined the term. Think about driving through the country and seeing a herd of cattle. They all look the…

The alarming mistake you’re probably making right now if you’re thinking of scaling your fitness business anytime in the future

So you’ve built a sweet little fitness studio or gym but you’ve reached a ceiling. You just can’t fit anymore people into your sessions or your space and now you know you have to scale somehow. There’s so many different ways you can scale your business. Either buying a larger property, opening multiple locations, hiring…

3 Ways To Up Your Content Game – Quick Wins With COM Ep 63

Content – right? Everyone says you need to do it, but how do you fit it in, make it quality and have it attract exactly the right kind of person? Using your PT sessions to capture video and images is a good idea and great for quick snaps on Instagram stories. But if you really…

The Secret Page On Your Website That Will 10x Your Conversions – Quick Wins with COM Ep 62

 What if I told you that you are probably missing out on converting leads because you are not utilising one of the most important pages on your website? Would you want to know what page that is? There’s one page that almost all of our potential contacts visit and that is the thank you…

Systems To Scale Up Your Fitness Business With Chris Muddell of Employsure | Industry Change Episode 16

The one thing that we see can hold personal trainers back from scaling their business is the fear around hiring staff and employees. So today on Industry Change Richard talks to Chris Muddell from Employsure about the best way to manage new staff and compliance in your business. Chris is a BDM at Employsure and…
retaining

The Secret To Retaining Clients In Your Gym – Quick Wins With Com Ep 61

You have set up your social media, you have paid for your Facebook ads, and now you go through the waiting game of gaining leads. But the real aspect you should be focusing on is generating quality leads. Today we have Richard Toutounji, CEO, and Founder of COM Marketing, in the gym talking about how…

5 Reasons Cashies Will Make You Broke – Quick Wins With Com Ep 60

 A business involves many components and one of the most important ones is the cash flow. Today on Quick Wins we are going to be talking about why using cash could destroy your business as a personal trainer. What is the job of a personal trainer? They are there to train clients and make…

You Don’t Need More Views – Quick Wins With Com Ep 59

 Everyone wants more likes, shares, followers, and comments on their social media, however when growing a business and generating new leads it’s all about quality over quantity. The focus now is creating a quality lead that ultimately develops into a quality client. When taking those first couple of steps in to marketing your fitness…

Ninja On The Move featuring Leanne Bennett

“How am I going to do that?” is what Leanne Bennett asked herself when she first realized she needed a new strategy to make her website go to the next level. Today on Ninja on the move we have Leanne Bennett, who has developed online makeup courses and fun fact, is lucky to have a…

IGTV(Instagram TV) Questions Answered – COM Marketing News Ep 1

 The world of social media is this concept that is an exponential rocket for the online world. There are constant upgrades, whether it is fixing small bugs to having an entirely new idea, new features or even a complete overhaul. Today June 21, 2018, Mark Zuckerberg has announced the new concept of Instagram TV…

Fitness Show Conversations – Quick Wins With Com Ep 58

 When was the last time you went for coffee to meet with someone instead of facetiming or texting them? When was the last time you went up to someone and started a conversation at an event? Richard, while at the Fitness Show, explains the importance of having a conversation in person. A convention is…

Miaranda Halma | COMgratulations 2

We are so excited when websites can go live and today we are celebrating Miranda on launching her website! Miranda is a personal trainer and a Myotherapist. The website for a business owner is their home base, so making sure that the website portrays the owner’s message and story is crucial. Here at COM we…

Ninja On The Move featuring Megan Louise

 Change is an event that scares people because it leads to the unknown. When developing a new business change is an essential factor. Today on Ninja On The Move we go through how a little change lead to Megan Louise getting her anticipated holiday. From Newcastle Pet Resort, Megan is all about keeping dogs…

Just Believe Fit | COMgratulations 1

In this episode of COMgratulations, Richard congratulates Marissa From Just Believe Fit on launching her new website. There are so many amazing parts of the site, but firstly, as soon as you get onto the site, you’re able to see exactly from the start what Marissa offers, which is one of the biggest things in…

The Secret To Online Success For Personal Trainers – Quick Wins With Com Ep 57

Is bigger always better? When it comes to creating quality clients in your fitness location – not necessarily. There is this perception that you need more likes, more followers and huge influence online in order to get more leads into your business. But that’s not always the case. When you create the right conversations with the right…

GDPR Laws and What It Means For Your Fitness Business

The General Data Protection Regulation or GDPR takes effect on May 25, 2018. By now you would have received a TON of emails in your inbox regarding the new regulations and at times like this it’s often confusing what EXACTLY you should be doing (if anything). So, here’s what you need to know regarding the…

Ninja On The Move featuring Bondi Dentist

Welcome to COM’s show called ‘Ninja On The Move.’ This is a interview style show where Richard Toutounji sits down and chats with some of the Ninjas who are in our program and are doing amazing things. In this episode Richard speaks to Dr Bobby Chhoker, a Sydney dentist who specialises in working mainly with…

The Pre Show

 Recently COM Marketing hosted The Pre Show, A Fitness Business Networking Evening held at L’Aqua Cockle Bay. What an incredible night it was. We had Fitness Industry legends from all around Australia come to the Pre Show. The theme for the night was Collaboration Is The Way. Throughout the night we hosted a ‘boxing…

COM Highlights From Fitness Show & FILEX

 Recently the COM Team spent a entire weekend at the ICCC at both the 2018 Fitness Show and FILEX. In this video we share some highlights from the event. This year our COM theme for the weekend was CRUSH YOUR FITNESS MARKETING, a message in which we wanted to inspire fitness professionals to feel…

4 Surefire Ways For PT’s To Dominate Your Local Area | Quick Wins with COM Ep 56

Starting in a new area or location? Here’s how to get started. We’ve all been there, just starting out with our business, or moving to a new area or a gym. It can be daunting and hard to know where to start. But there are a few things you can do both online and offline…

Creating a Disneyland Experience In Your Fitness Business | Quick Wins with COM Ep 55

  In this week’s Episode of Quick Wins With COM, Richard comes to you from Disneyland – the most magical place on earth. People go to Disneyland, not just for the rides – but for that magical experience and feeling that they get when they step through the gates. It’s not dissimilar to what people expect when…

The Secret To Marketing Your Fitness Business, How To Create Value For Your Clients | Quick Wins With COM Ep 54

When it comes to creating a consistent flow of leads for your personal training business, the key is a combination of online marketing and providing value for your clients. Now you are probably aware of the importance of social media and digital marketing (in fact we teach this ourselves). But creating value is the one…

Come see COM at the Fitness Show 2018!

Our team at COM Marketing are gearing up and excited to be at the Fitness Show and FILEX 2018. For thirty years, the FILEX fitness convention has been successfully connecting professionals and individuals within the Australian fitness industry. This annual fitness conference, executed by Fitness Australia, is the perfect way for fitness professionals to network,…

How To Create A Braveheart Mindset In Your Business | Crush Wednesday Ep 14

When you walk into your day or your workplace or your business do you see it as a battle? Or are you walking in unassuming and naive? Don’t get me wrong – we all love our businesses, but everyday when you walk into your business there are battles that you have to face. Emails that…

Are Free PT Trials Dead | Quick Wins With COM Ep 53

  Are you struggling to get leads in the door in your fitness business? Are you offering free trials and yet you find still no one is taking up your offer? One of the biggest mistakes that Personal Trainers and gyms make these days is that they are marketing their equipment or facility. The ‘stuff’ of…

How To Create Unique Experiences For Your Members | Industry Change Ep 14 with Ryan Hogan

In this week’s episode of Industry Change Richard speaks to long time fitness industry expert Ryan Hogan. Ryan has been in the fitness industry for over 20 years. He is the former CEO for Network and also a Project Manager for Filex 2018 which is the biggest event of it’s kind in the southern hemisphere…

How To Position Yourself For Predictive Profits – Industry Change Ep 13 with Steve Brossman

  This week on Industry Change, Richard sits down with influencer, former athlete and best-selling author, Steve Brossman. They discuss how to position yourself as a personal trainer so you stand out as the ‘blue box’ in a world of ‘brown boxes.’ Steve has been in the industry for over 30 years now, involved in…

How To Get Started As A Personal Trainer | Quick Wins With COM Ep 52

In this week’s episode of Quick Wins with COM, Richard shares his top strategies on how to get started as a personal trainer. In this day and age personal training is the norm. That means that there is more and more competition within the industry, so finding success can be tough to do. Richard shares…

How To Get More Done Everyday: The $50 Task Theory | Quick Wins With COM Ep 51

On this weeks’ episode of Quick Wins with COM, Richard talks about on how to get more out of your day by effectively managing your tasks and focussing on the tasks that are going to bring you in the most money, instead of the menial $5 tasks.. Categorising your tasks daily can not only affecting your…

How To Come Back From Failure | Industry Change Episode 12 With Geoff Jowett

In this week’s episode of Industry Change, Richard interviews Geoff Jowett. Geoff is a veteran of the fitness industry being involved in Vision Personal Training, BodyTrim as well as appearing on TV networks. His face is well known. Geoff has a unique ability to see a gap in the market and fill that gap, wether…

Facebook Zero: The End of Facebook Pages? | Quick Wins With COM Episode 50

What is happening in the world of Facebook at the moment? Is this the end of Facebook Pages as we know it? Are we looking at a zero percent page reach in the future? How could Facebook do this to us? Well, no doubt, there’s a lot of changes happening right now to the Facebook Algorithm…

How To Cut Your Marketing Budget in 2018 | Industry Change Episode 11 with Justin Tamsett

In this episode of Industry Change Richard talk with Justin Tamsett, founder of Active Management, and part of the industry for over 30 years. He was also one of the first business coaches in the industry. With Active Management, JT travels the world presenting and teaching clubs and business owners how to run their businesses…

The 4 Essential Facebook Audiences – Quick Wins with COM Ep 49

When it comes to Facebook ads it’s all about understanding your audience, why they are on Facebook and how you can reach them. In this episode of Quick Wins with COM, our Operations Manager and Facebook specialist, Evielyn Chapman, sits down and discusses the 4 essential audiences businesses should be utilising if they want better…

3 BIGGEST Mistakes To Avoid When Creating Facebook Ads – QWWC Ep 48

Have you ever created a Facebook Ad only to find that no one is clicking or engaging with your content. Don’t worry – it happens to us all. In this episode of Quick Wins With COM Richard chats with Evielyn about her top 3 tips for creating Facebook Ad Images that ‘pop’ in the news…

The Evolution of Sales – Industry Change Episode 10

This week on Industry Change Richard met with Steve Jensen, who has worked in the lifestyle industry for 30 years, to talk about the evolution of sales. Steve employs a sales strategy he calls inspirational sales. The aim of which is to engage with the ‘Green Brain’ and not the ‘Red Brain’. Put simply inspirational…

From Hobby to Global Business – Industry Change Episode 9

This week Richard sits down with long term collegue and friend to COM – Dan Henderson, Co-Founder of Functional Training Institute in Sydney. Richard discusses the evolution of the functional training space from it’s infancy 5 years ago to growing to become a leading fitness style in Australia. Whereas 5 years ago the industry was…

Business or Pleasure – Industry Change Episode 8

This episode of Industry Change, Richard is in the amazing Maldives, speaking with James Schramko owner of Super Fast Business. James has worked hard to establish a business that he doesn’t need to constantly micro manage. This means that he can structure his time to best suit the lifestyle he wants to have. Most people…

Sales is not a Dirty Word – Industry Change Episode 7

On this episode of Industry Change Richard is in Malaysia speaking with Jason Campbell at Mindvalley about the positive side of sales. Mindvalley is an education company focused on filling the gaps left by conventional schooling. They specialise in teaching in four primary areas; Mind Body Spirituality Impact The company’s founder Vishen Lakhiani, hopes to…

Using Videos in Online Marketing #47

  On Quick Wins With COM this week Richard shows you the best videos to use in your online marketing campaigns. Online video can do a lot for a business’s outreach and is helpful for brands who want to have better engagement with their customers online. With the technology we have these days it’s easy…

How to Develop a Unique Brand #46

On this weeks’ episode of Quick Wins With COM Richard explains how to develop a unique brand for you business. Creating a unique brand is a great way to set your business apart from its competitors while also establishing your products and services in the marketplace. Richards’ three main points on how to develop a…

Get The Most From Your Videos #45

On this weeks’ episode of QWWC Richard shares six methods to create more content from videos. Making videos is a great way to showcase your knowledge and your business to a wide audience, but there’s a lot more to be generated than views. Richard’s six methods include: Create Content in Batches Publish Your Content on…

Should I Update Or Refresh My Brand #44

Watch this week’s episode of Quick Wins With COM where Richard discusses how to know when you should rebrand your business. The way a business markets itself through branding is one of the most important connections it can have with its consumer base. Brand identity and brand loyalty are central to a business’ success in…

People Follow People – Industry Change Episode 6

Welcome to Industry Change Episode 6 with Richard Toutounji. This week Richard speaks with Sam Cawthorn, international motivational speaker and founder of Speakers Institute. Sam shares his story of how he was in a serious car accident and lost one arm and seriously damaged his leg. Since then he has travelled to 36 countries sharing…

The DIY Real Estate Game – Industry Change Episode 5

In this episode of Industry Change Richard talks to Malcolm Gunning, the President of the Real Estate Institute of Australia and the Principal of Gunning Real Estate in Sydney. They discuss the recent changes in the real estate industry including the rise of the DIY vendor and how now, more than ever, agents cannot just…

How To Take Your Facebook Budget Further

Do you wonder how you can take your Facebook Ads Budget further? How you can get more clicks and engagement on your content. In this video Richard walks through 4 ways to make your Facebook budget go further including using re-marketing to target people who watch your videos or visit your website plus using your…

How To Develop Your Perfect Customer Avatar

Is your marketing missing the mark? Maybe you’re not reaching the right customers, or it costing you more money than you want to acquire those customers? It could be because you have not identified your customer avatar. Think about it, how can you hit a target if you don’t know where or what the target…

The Evolution of PR – Industry Change Episode 4

In this episode of Industry Change Richard talks with the founder of The Comms Department, Bec Brown. They chat all about what is happening in the online space and how PR can help your business. Bec Brown launched The Comms Department in 2012, which quickly grew into a team of experienced and respected PR professionals with…

The Rise Of The Socialprenuer – Industry Change Episode 3

Welcome to Episode 3 of Industry Change. This week Richard interviews Gary Ng founder of E-Web Marketing in Sydney about what’s coming up in the technology space, how to build a success culture in your business and the challenges of stepping away from the day to day running of your business. Gary founded his business 18 years ago and…

The New Generation Of The Fitness Industry – Industry Change Ep 2

  Welcome back to another episode of Industry Change with Fitness Australia CEO, Bill Moore. With over 3 decades of experience in the industry, Bill kick-started his career as a Personal Training in his own Balmain studio before moving through to co-founding one of Australia’s largest online training programs, the 12 Week Body Transformation with Michelle Bridges.…
cafba

How Commercial Asset Finance Has Changed – Industry Change Ep 1

This week I am excited to launch our new, show Industry Change, hosted by Richard Toutounji. This show is dedicated to interviewing industry leaders on changes that are occurring in their specific industry. We’re talking to masters of business who have prospered by adapting to changes in their industry. I’m proud to announce that our first…
digital marketing business summit

2 Day Digital Marketing Business Summit

  LOCK IN YOUR TICKETS TO THIS YEARS DIGITAL MARKETING BUSINESS SUMMIT TODAY! Do you as a business owner need to understand how to utilise online marketing for your business in 2017? Do you want to dominate the online sphere in your industry? In order to learn how to conquer the new age of online…
Growth

Stronger Vision Equals Larger Growth #43

  Tune into this week’s Quick Wins With COM where Richard explains the ways in which business owners can achieve fast, substantial growth within their businesses.  As business owners, we oftentimes become discouraged by our lack of growth and success. We have been putting enormous amounts of time and effort into our work, and yet we aren’t seeing…
mindset

How To Shift Your Reality #42

  Tune into this week’s episode where Richard talks about how you need to expand your mindset in business in order to create a new reality for your business. Often in business we’re looking towards the future; but you have to figure out if you have set up the mindset and made the right turns…

COM & Fitness Australia Partner to Provide Added Value to Members

We’re excited to announce the launch of our partnership with Fitness Australia as their Exclusive Digital Marketing Partners. And looking forward to providing value to Fitness Australia members through our marketing services and in particular the COM Digital Marketing Check.   Bill Moore, CEO of Fitness Australia and Richard Toutounji the CEO of COM are eager to provide more…
long game

Are You In It For The Long Game? #41

  Tune into this week’s episode where Richard talks about the long game and how you can break your BIG dreams down so that you will win in business. What’s the purpose of what you do every day? Do you understand your why and your outcomes? Once you understand and really know your why you can play the…

The Key To Change Is Being Present #40

  Tune into this week’s episode where Richard talks about change and how you need to be present in order to create change in your business. Why do so many of us, as business owners, do the same thing over and over again expecting a different result? Often we experience success by doing things a…
switch up

Don’t Switch Off… Switch It Up #39

  Tune into this week’s episode where Richard talks about how hard it can be to switch off from your business, and how you can switch it up instead. We’re now at the end of the first quarter, and at this time it’s important as business owners that we take a break to celebrate all…
reflect

Stop, Reflect… Scale Up #38

  Tune into this week’s episode where Richard talks about how reflection can help you achieve your goals. How often do you stop and reflect? Once a day? Once a week? Maybe you have gone this whole year and not had a chance to stop and reflect on all the achievements you have had. Being…
perfect sale

How To Brew The Perfect Sale #37

How To Brew The Perfect Sale Quick Wins with COM Episode 37 Tune into this weeks episode where Richard talks about how coffee fits into the marketing process. Coffee… Most of us drink it every morning, but did you know that it can play an important part in your sales funnel? A coffee catch up is a…

What I Learnt From The City Of Hustle #36

What I Learnt From the City of Hustle Quick Wins with COM Episode 36 Tune into this week’s episode where Richard talks about what the hustle means to you. A few weeks ago I was in New York City, where it’s all about hustling to survive and to keep moving. It’s so important as business owners…

The 6 Best Questions To Ask To Meet Your Customers Needs #35

6 Questions To Identify Your Customers Quick Wins with COM Episode 35   Recently I was in New York where I met a small business owner shinning shoes, and I got thinking about how we need to be constantly changing our products and services to keep up with the changing markets. But this shoe shiner couldn’t…

Why investing in yourself can help your business #34

Take The Time Out To Invest In Yourself Quick Wins with COM Episode 34   Although investing time and energy into your business is great, there needs to be time for personal development as well. I believe that investing in yourself is best way to take your business to the next level. How do you invest…

Why to go LIVE on Facebook in your business #33

Why to go LIVE on Facebook in your business Quick Wins with COM Episode 33   Richard is in Time Square, checking out how Facebook Live works amongst the consumer, and how you can leverage that as a business owner. Today, it’s all about content and providing value to the customer. As long as the value…

Being Reactive VS Response in Business Quick Wins with COM #32

Being Reactive VS Response in business Quick Wins with COM Episode 32   Tune into to this weeks episode where Richard talks all about being Reactive Vs Responsive Listen to the Quick Wins podcast on iphone   Video Transcription R. Toutounji: Welcome back to Quick Wins with COM. I’m Richard Toutounji and I’m coming here from New…

How to market your business advantage #31

Quick Wins with COM Episode 31 Tune into to this weeks episode where Richard talks all about marketing your advantage. Listen to the Quick Wins podcast on iphone   Video Transcription Hey. Welcome back to Quick Wins with Com. I’m Richard Toutounji and today we’re just about to board a plane and I just thought I’d do…

How using unique content will generate leads in your business #30

Real Content – Quick Wins with COM Episode 30 Tune into to this weeks episode where Richard talks all about real content Listen to the Quick Wins podcast on iphone Video Transcription R Toutounji: Welcome back to Quick Wins with Com. Richard Toutounji, the founder of Complete Online Marketing. We help businesses win in the new age of…

How to solve your clients problems to close a sale #29

Solve Their Problem – Quick Wins with COM Ep Tune into to this weeks episode where Richard talks all about solving problems. Listen to the Quick Wins podcast on iphone Video Transcription R. Toutounji: Welcome back to Quick Wins With Com. I’m Richard Toutounji. We help businesses really innovate and create new marketing methods in the online…
reflection

How Reflection can help in your business #28

Reflection – Quick Wins with COM Episode 28 Tune into to this weeks episode where Richard talks all about reflection. Listen to the Quick Wins podcast on iphone   Video Transcription R. Toutounji: Welcome back to Quick Wins with Com. I’m Richard Toutounji and today we’re talking all about reflection. I thought what a better spot to…

How to find your Customers online – #27

Where Are Your Customers – Quick Wins with COM Episode 27 Tune into to this weeks episode where Richard talks all about where our customers are. Listen to the Quick Wins podcast on iphone Video Transcription R. Toutounji: Welcome back to Quick Wins with COM. I’m Richard Toutounji. We help businesses innovate in the new way…
trigger

How to use Emotional Triggers in your business #26

Emotional Triggers – Quick Wins with COM episode 26 Tune into to this weeks episode where Richard talks all about Emotional Triggers. Listen to the Quick Wins podcast on iphone   Video Transcription Richard Toutounji: Welcome back it’s Richard Toutounji, the founder of Complete Online Marketing also known as COM, where we help businesses think,…
hustle

How to Hustle in your business #25

Hustle Stage – Quick Wins with COM episode 25 Tune into to this weeks episode where Richard talks all about hustle stage to get clients. Listen to the Quick Wins podcast on iphone   Video Transcription R Toutounji: Welcome back to Quick Wins with Com. I’m Richard Toutounji, the CEO of Complete Online Market. We help…
luxury

How to have a Luxury Lifestyle in business #24

Luxurious lifestyle – Quick Wins with COM episode 24 Tune into to this weeks episode where Richard talks all about luxurious lifestyle. Listen to the Quick Wins podcast on iphone Video Transcription Richard Toutounji: Welcome back to Quick Wins with COM. I’m the founder of COM. We help you innovate your marketing to the new age…
fail

Why Failing is important in business #23

Fail Fast – Quick Wins with COM episode 23 Tune into to this weeks episode where Richard talks all about failing. Listen to the Quick Wins podcast on iphone     Video Transcription R Toutounji: Welcome back to Quick Wins with COM, I’m Richard Toutounji, the founder of Complete Online Marketing also known as COM, and here…
decisions

How to make quick Decisions in your business #22

Decisions – Quick Wins with COM episode 22 Tune into to this weeks episode where Richard talks all about decisions. Listen to the Quick Wins podcast on iphone Today’s episode I am talking all about making decisions. Without decisions made, it means that you haven’t made a decision. It means that you’ve made the decision not…

How to get stay at a High Frequency in business #21

In this week’s episode of Quick Wins with COM, Richard is talking about frequency. It is a term which those who meditation or motivation space is familiar with. ‘Frequency” within context, is basically your ‘attitude’ or ‘aura’ towards those you are looking to do business.

Why Innovation is needed in Business with Nick Abrahams #20

​This week on Quick Wins with COM we are changing up the formula slightly. We are starting a segment called Quick Wins with COM Presents. Which will entail a interview with a current Market Leader in any industry. Richard will pick their brains and get in depth insight to how they are successful in their respective industry.For our first episode in this style we have Nick Abrahams.

How to Innovate in your business marketing #19

In this week’s episode of Quick Wins with COM, Richard is talking about innovation. When it comes to innovating, it’s important that it’s not a distraction from what you do and who you are as a business.

How to Close Business Transactions #18

In Quick Wins with COM this week, Richard is discussing strategies and concepts that will help your business to grow. How many tabs do you have open on your computer?

How to generate a Sale by asking for YES #17

This week in Quick Wins with COM, Richard is talking about the power of a ‘yes’. Your first interaction with someone will almost certainly not be a sale, but this first yes will lead to the next one, and eventually to the sale.

How to improve Productivity in your business #16

This week in Quick Wins with COM, I share with you a topic which is all about notifications on a variety of devices. But are notifications important for you to receive instantly?

How Customer can improve your marketing #15

Are you offering the complete customer service experience? In this week’s COM Quick Wins, Richard shares an important point about complete customer service.

Why Switching off can improve your business #14

This week's episode is about being able to switch off. Do you ever stop and take time to refresh so that when you switch back on you're the best you can be?

How to create a Vision for your business #13

This week is all about your vision. Do you know where your business is headed? Do you have clear mission and goals? A well defined vision is critical to leading and not following in whatever marketplace you're in.

Why Story telling can improve your marketing #12

Richard chats about the importance of stories for your business. They are great for making yourself memorable, and creating more remarkable encounters.

How to start Marketing your business for the first time #11

This week we are going to talk about how to make your business responsive and survive in the long term. Like Charles Darwin said: "It’s not the strongest species that survive, not the most intelligent, but the most responsive to change.” That’s right. And it applies to your business as well. So, the question is: Is your business being responsive?

Why customer service is your best marketing tool #10

This week in Quick Wins with COM we're chatting about providing our clients with the best customer service possible. This is what is setting you apart, and what you will be remembered for.

How Partnerships can scale your business really fast #09

Gain access to a whole new audience with today's Quick Win with COM. Richard is talking about finding partnerships within your industry to...

Why should you really care for your Clients to improve your business –#08

This week in Quick Wins with COM we're chatting about building client relationships. The way you interact with your clients is the single most important aspect of a business.

How to provide the complete Solution in your business #07

In the 7th episode of Quick Wins with COM, Richard is speaking about offering your client the best service possible. Watch the episode and read below to see how you can make your business stand out in the marketplace.

How to market your business online #06

Welcome to the 6th episode of Quick Wins with COM, where Richard Toutounji takes business owners through marketing quick wins that you can implement into your business TODAY.

How to create conversions in your marketing #05

Are you a market leader, or is the market leading you. That's the question in this weeks Quick Wins with COM, where I remind you that making the most of your leads and conversions is about TAKING ACTION.

How to create marketing that sells in your industry #04

Should you PUSH or PULL? Check out the video to find out how to make the most out of online marketing for your business.

Website VS a Landing Page what will work in your marketing #03

Richard chats with special guest Evielyn Chapman about the finer points of website execution and why landing pages are as important as websites.

How to use Traditional Media in your business #02

Are you looking for simple marketing tips to implement into your business strategy straight away? Have you tried DIY marketing in the past, and just end up confused about where to start? Are you ready to build your database, get more leads and have a real strategy that converts? Welcome to Quick Win's with COM - our brand

How to use Holistic Marketing in your business #01

Are you looking for simple marketing tips to implement into your business strategy straight away? Have you tried DIY marketing in the past, and just end up confused about where to start? Are you ready to build your database, get more leads and have a real strategy that converts? Welcome to Quick Win's with COM - our brand

How to create a morning success routine

Most of us spend the first few moments of our morning rebelling against our alarms, preparing lunch for our kids, grabbing a coffee, and sprinting out the door. Instead of this rush-rush routine, try incorporating a schedule into your morning. The only way this is possible is to get up earlier.

So Facebook Advertising or Google Adwords, what’s the difference and what’s better for my business?

Today, traffic is a commodity with a growing demand tag. The rise of social media, automation, and email marketing has meant that traditional search engine rankings are not as effective as they once were (Not saying it’s not effective). This has caused many marketers and businesses to steer towards paid advertising (PPC Advertising).   However,…

Landing page conversion tips 101

The rise of the internet has changed and defined many aspects of our lives. More importantly, the way consumers make decisions and react. It’s unfortunate, but today, consumers are more likely to trust a review online over word of mouth. Consumers have the luxury to shop around for the best price with a few clicks…

How To Write SEO Copy That Converts Google Visitors into Customers

Writing SEO copy can be one of the most difficult tasks for any business, especially when you have not had a lot of experience in posting content online. However, there are two main goals you want to achieve: 1. We want to Google to reward us with high rankings for our target keyword phrase(s) 2. We…

How to convert your website leads faster and more efficiently

It’s a great feeling to see your inbox full of enquires directly from your website. But, it’s a better feeling when these leads convert to tangible sales. Website leads are great enquiries, however, many businesses struggle to convert them. Here are the most common mistakes: 1. Pick up the phone! Most businesses are afraid to…

How Do I Get More Leads Online???

The million dollar question every business asks! There is no one solutions or strategy that is going to generate your business consistent and steady leads. Rather, the best answer to that question, is to provide a variety of consistent online strategies that implicate your business as the expert to a market of consumers looking for…

Tips to improve website conversion

A website that doesn’t convert can be frustrating and an area everyone seems to be an expert in. However, a concise and measurable conversion strategy can have significant results in leads, quality and overall sales. By improving the conversion statistics of your website, you’re in a much better position to measure ACTUAL results and derive…

Why a lot of businesses don't see results online

Most businesses today utilise the reach of the internet to assist their businesses. It’s a fact, whether your a sole trade or a company, the effectiveness of the internet is undeniable when correct practises and systems are implemented. However, more businesses don’t see tangible results relative to those that have come to rely on the…

Four reasons why every local business needs a website

Search engines (Google in particular) are like poker tables, there’s always a shark lurking amongst the group. You may win a couple of hands, but in the long run, the shark will always clean up. In saying this, if you don’t have a strategy or the resources to compete against the shark, move to another…

Why keeping in contact with past, current and potential clients is so important

Great companies are generally associated with great customer service. The quality of a product or service is one thing, but constant support, communication and assistance is what results in referrals, satisfied clients and an impeccable reputation. What do today’s customers want and how does add to your triple bottom line? Most purchases by customers are…

Why having a responsive website is so important!

What is a responsive website? Responsive website designs incorporate designing and coding a website so that it’s adaptive to mobile devices as it is on your computer. In essence, there is minimal resizing and scrolling as to improve the end user’s experience. Is your website responsive? Grab your smart phone or tablet and have a…

6 reasons why every small business needs a website, with purpose…

Today, the public (potential customers) have greater access to the internet, but it’s ALARMING that only 44% of small – medium enterprise (SME) (0 – 199 employees) have a website and an online presence. If you’re a SME, whether you have a website or not, here are 6 crucial facts about a professional website.  …

Price versus Value

  The two most prevalent downfalls of small to medium business today is the openness to change and the tunnel vision towards price. It’s ironic how much the market is changing, not to mention our world, but many businesses use the same and outdated practices….   ‘Most’ businesses want to see some degree of growth…

3 Tips to improve the reach of your facebook page!

  Over the past 5 year, social media as a market has shown tremendous growth and ‘the new’ marketplace for businesses to generate leads, build their brand and maximize their reach. In particular, Facebook is currently the most popular social media site with over 1.1 billions users.   While more and more businesses are getting…

Is there a solution from Cold Calling? Help!!!

How often do you receive calls, not knowing who your speaking to and not knowing how they got your details? Today’s consumers are more witty, smarter and they’ll do anything to get you off the phone. Knowing this, the poor business owner trying to make a sale is paying an arm and a leg for…