EP 199: The AI Era Of Fitness – Why Hum…

In this episode, Justin Tamsett, a renowned fitness industry consultant and the host of the number one podcast for…

00:46:38

July 18, 2024

EP 198: The EMS Revolution: Reimagining…

Welcome back to the Marketing Muscle Up podcast show! In this episode, I sit down with Matt George, the director o…

00:29:43

July 11, 2024

EP 197: Building a Thriving Fitness Com…

In today's episode, I'm thrilled to chat with Ben Fletcher, the CEO and Director of Listen to Your Body. …

00:30:44

July 04, 2024

Ep 196 Staying Ahead of the Game: How T…

Welcome back to the Marketing Muscle-Up Podcast Show! I'm your host, Richard Totounji. In this episode, I div…

00:11:07

June 27, 2024

Ep 195 Crunching Numbers: Maximizing Yo…

Welcome back to the Marketing Muscle-Up Podcast Show! In this quick episode, I delve into the importance of knowi…

00:12:50

June 21, 2024

Ep. 194 The Power of Owner-Operators in…

Welcome back to the Marketing Muscle-Up podcast! In this episode, I'm recording from my car while stuck in tra…

00:07:25

May 30, 2024

Ep. 193 The Future of Active Aging with…

Welcome to another episode of the Marketing Muscle Up Podcast Show! Today, Richard Toutounji talks with Ken Baldwi…

00:25:56

May 24, 2024

Ep. 192 From Personal Trainer to Franch…

In our latest session, Join me and Sam Waller of Stepz Fitness Franchise as we dive deep into valuable insights a…

00:30:10

April 10, 2024

Ep. 191 Simplifying Numbers:Insights fr…

Dive into our latest podcast session! Meet Gavin, the brilliant mind behind The Profit Analyst podcast! Gavin&#39…

00:38:59

April 04, 2024

Ep. 190 Pilates Perspectives:Insights f…

Join us in this episode as Robyn Rix takes us on a journey through the world of Pilates. From its origins with Jos…

00:29:30

March 28, 2024

Ep. 189 Turning Chaos Into Success: Beh…

🎙️Glen Taylor has a behind the scene hit show “Taylor Made Chaos”, exposing the unseen parts of the fitne…

00:42:08

December 27, 2023

Ep. 188 Rumble boxing looking for the K…

RUMBLE BOXING CEO’S LOOKING FOR THE KO IN AUS🥊 Heavyweights in the Fitness industry Matt Gordin and Brendan…

00:41:34

December 21, 2023

Ep. 187 From 1 to 268 Studios: Cameron …

Meet Cameron Falloon, founder of the BFT Studios.🔥 From humble beginnings in 2016 to landing a $60 MILLION DOLL…

00:39:32

December 07, 2023

Ep. 186 762% INCREASE in Weekly Members…

Revolutionising Gyms: Lizelle Pelser's 30-Year Fitness Odyssey Unveiled! 🏋️‍♀️ Join Richard and Liz…

00:51:03

November 30, 2023

Ep. 185 The Right Path to Success in Fi…

Explore the essential factors for growing your business, especially in the fitness industry. We break down your op…

00:14:38

October 06, 2023

Ep. 184 Don’t Miss Out on 42.7% of Your…

Explore the world of fitness marketing and learn how to connect with a special audience: mums! Watch as Richard To…

00:37:04

September 28, 2023

Ep. 183 Sales Strategies Unleashed: New…

A sales expert with over 30 years of experience in the fitness industry, who's won awards, shared stages with …

00:49:15

August 17, 2023

Ep 182: 5 Tips to be Consistent with yo…

Adaptation is the name of the game. Discover how changing your mindset from external concerns to growth opportunit…

00:15:55

August 15, 2023

Ep 181 Wellness Revolution with Grant I…

Richard is joined by Grant Ian Gamble on this episode to talk about the wellness revolution that is hitting the fi…

00:47:56

June 27, 2023

Ep 180 Going the extra mile: Why Patric…

In this episode of The Marketing Muscle Up Podcast, our special guest, Pat Farmer, is a Sport Relations Manager an…

00:37:52

April 18, 2023

Ep 179 Aus Fitness Industry Conference …

In this episode of Marketing Muscle Up Show, we have Shaun Krenz, founder of the AusFitness Expo, one of the large…

00:26:03

March 28, 2023

Ep 178 Should I drop my prices in a rec…

As interest rates fluctuate and the economy shifts, fitness businesses need to be strategic about their pricing. I…

00:31:46

March 17, 2023

Ep 177 The Untapped Niche of Disability…

Looking to grow your fitness business while making a positive impact on the disability community? 💯   Joi…

00:43:42

March 14, 2023

Ep 176 How up open up a successful Pila…

Join us as we talk to Abbie Whittaker, founder of Inflow Pilates Studio and Inflow Active, as she shares her exper…

00:29:43

March 07, 2023

Ep 175: How to attract the aging popula…

In this episode of the Marketing Muscle Up podcast, host Richard Toutounji speaks with Jill Healy Quintard, a seas…

00:32:44

March 03, 2023

Ep 174: Expert strategies for fitness p…

As a fitness professional, you’re passionate about transforming lives through fitness. However, growing your busin…

00:39:54

February 24, 2023

Ep 173: Continuous learning is not an o…

The fitness industry is changing. It’s not just about what you do in the gym anymore—it’s about how you mark…

00:37:16

December 14, 2022

Ep 172: The secret to finding staff for…

If you’ve been struggling to find staff over the last 2 years, you’re not alone! It’s harder than ever to fi…

00:31:52

December 06, 2022

Ep 171: The biggest mistake you’re ma…

The biggest mistake you can make in your marketing is not being consistent. 💯 What are you doing in your marke…

00:09:05

December 05, 2022

Ep 170: How to plan, launch & run a suc…

Do you run a fitness business? Have you ever considered running a challenge for your customers? 🤔 If not, you …

00:16:04

December 05, 2022

Ep 169: How to UNLEASH your fitness bus…

Last week, our 2-day Immersive brought the best fitness and wellness businesses together. 💯 The experience was…

00:27:08

December 01, 2022

Ep 168: Fitness industry marketing pred…

2023 is just around the corner and the fitness industry is buzzing with excitement about the opportunities that li…

00:49:05

November 30, 2022

Ep 167: Women are taking charge in toda…

Traditionally the fitness industry has been a little male dominated 😀 But women are taking the lead and making …

00:40:30

November 30, 2022

Ep 166: 3 ways to have Longevity in fit…

The way we market our fitness business is always changing. It’s important to keep up with new trends and technolog…

00:31:33

November 16, 2022

Ep 165: Protecting yourself from your b…

Have you ever had a bad day? You know, one of those days where everything seems to be going wrong.  Maybe you…

00:17:05

November 11, 2022

Ep 164: How to out-beat your nearest fi…

When you’re starting a new fitness business, it can be tempting to try to be all things to all people.🙌  A…

00:15:20

November 10, 2022

Ep 162: How to 4x your outdoor fitness …

You’re in the fitness business industry, and you’ve been doing it for a while. You’ve gotten to where you are, but…

00:39:59

November 09, 2022

Ep 161: Why following TikTok advice wil…

You want to grow your business. You know you need a solid strategy, but you don’t know where to start. You see all…

00:06:52

November 08, 2022

Ep 160: 3 tips to write a sales copy in…

When you’re writing sales copy, there are a few key things to keep in mind. Don’t think of your copy as a bunch of…

00:19:24

November 03, 2022

Ep 159: Do the stuff that makes you fee…

As a fitness business owner, it’s easy to get trapped in a cycle of work, sleep, repeat. If you’re feeling overwhe…

00:43:59

November 01, 2022

Ep 158: The 4 Instagram reel types that…

If you want to get attention right now on Instagram, Reels are where it’s at. 💯 But how long do you have to s…

00:14:36

October 31, 2022

Ep 157: So you want to sell your fitnes…

Selling a fitness business is no small feat—it’s not something to do lightly. But if you’re ready to move on, or…

00:15:08

October 30, 2022

Ep 156: How to have a longevity as a pe…

It’s the question that everyone who works in personal training asks themselves: is longevity possible? If you’re a…

00:13:17

October 28, 2022

Ep 155: Why I Delete Facebook On The We…

I’m sure you’ve been there. You’re scrolling through your Facebook feed on a lazy Saturday morning, and before you…

00:24:38

October 26, 2022

Ep 154: Business + Relationships: How T…

Is your better half the actual “better half” too in running your business? 👩‍❤️‍👨 According to t…

00:17:25

October 16, 2022

Ep 153: HOW Can You Achieve Business LO…

Is longevity even a thing in this fitness industry? Or is fitness just a fad, and soon enough, you’re burned out…

00:13:17

October 14, 2022

Ep 152: ⚡How To Create Your POWERHOUS…

So, what is it like finding a powerhouse team for your fitness studio business?⚡ Dreaming about scaling your bus…

00:29:37

October 12, 2022

Ep 151: HOW To Get Out of Your Low Conf…

Are you stuck in the “low confidence zone”? 🥺 Do you feel demotivated and insecure, and you’re not gettin…

00:12:02

October 11, 2022

Ep 150: The Secret To A Successful Fitn…

This week’s guest on the podcast is Colette McShane, owner of The HIIT Factory, a fitness company helping people t…

00:34:29

August 17, 2022

Ep 149: Superpower Practice: Framework …

Fitness Studios don’t just go out and succeed; it takes a lot of hard work, time and planning. It also doesn’t…

00:13:02

August 11, 2022

Ep 148: How Digital Platforms Changed F…

This week’s guest on the podcast is Maz, head of UFC GYM Australia and New Zealand, a fitness company helping fitn…

00:31:31

August 10, 2022

Ep 147: Unleash your Superpower: Work S…

Deciding the right path for your fitness business is an important decision to make. You don’t want to get stuck …

00:14:14

August 09, 2022

Ep 146: Virtual Reality To Get Fit with…

This week’s guest on the podcast is Owen Bowling, Co-Founder and CEO of The Wellness Program, an A.I. fitness tech…

00:28:01

July 27, 2022

Ep 145: I Dropped The Ball On My Social…

Richard hasn’t been consistent in posting in social media. But let’s not bore you with the reasons. In the end, co…

00:07:37

July 26, 2022

Ep 144: How To Get Rich In The Fitness …

This week’s guest on the podcast is Jackson Millan, wealth coach and author of the international best selling book…

00:34:51

July 13, 2022

Ep 143: Productivity Tools To Organise …

Keeping your business running smoothly is all about getting things done and having a plan for each day. In this ep…

00:07:59

July 11, 2022

Ep 142: 4 Time Management Ways To Expan…

In this episode of the podcast, Richard chats with Ev and they talk about tips to help you expand your marketing e…

00:10:16

July 08, 2022

Ep 141: Leisure Centre Fitness Marketin…

Do you own or manage a leisure center? In this episode, Richard talks about the best way to market your leisure to…

00:12:37

July 06, 2022

Ep 140: Fast Ways to Grow Your Local Ma…

QR codes are making a comeback! Find out what you’re missing out on if you don’t use QR codes for your fitness bus…

00:06:49

July 05, 2022

Ep 139: Anthony Robbins… The Biggest …

Tony Robbins is an entrepreneur, #1 NY Times bestselling author, philanthropist, and the nation’s #1 life & …

00:11:08

July 04, 2022

Ep 138: Building a $1M Personal Trainin…

Is it possible to reach a $1M in your personal training business? Yes but there are so many factors you need to co…

00:13:57

July 01, 2022

Ep 137: Building An Empire: From 1 Faci…

In this episode of the podcast, Richard shares his experience at the Fitness + Wellness Show last week and his con…

00:18:47

June 30, 2022

Ep 136: How to Grow a Boxing Studio To …

This week’s guest on the podcast is UBX CEO, Michael Jordan. UBX Boxing + Strength is the fastest growing boxing f…

00:34:49

June 29, 2022

Ep 135: 0-17 Gyms: How a PT Became a Fr…

This week’s guest on the podcast is the youngest Stepz Fitness Franchisee, Sam Waller. In this episode, Sam shar…

00:42:13

June 15, 2022

Ep 134: Retention Strategies That Actua…

In this episode of the Hustle & Muscle, Rich and Rizz have a conversation about reinitiating your clients and …

00:29:48

June 03, 2022

Ep 133: How To Thrive Post-COVID Era In…

In this episode of the podcast, Richard talks about some of the marketing problems fitness businesses are facing p…

00:14:25

June 02, 2022

Ep 132: Streamline Your Sales Process W…

This week’s guest on the podcast is the CEO and owner of Zipleads, Matt Phillips. In this episode, Richard and Mat…

00:28:02

June 01, 2022

Ep 131: Does Having A Business Goal Wor…

In this episode of the podcast, Richard talks all about achieving business goals and how to get there. How can you…

00:10:11

May 30, 2022

Ep 130: Why Complacency Will Kill Your …

In this episode of the Hustle & Muscle, Rich and Rizz have a conversation about how as fitness business owner,…

00:37:31

May 27, 2022

Ep 129: What Are Daily Pushups And How …

In this episode of the podcast, Richard and Ev talk about consistency in getting stuff that can move the needle in…

00:18:32

May 26, 2022

Ep 128: Branding Is More Than A Logo……

This week’s guest on the podcast is the man that launched a thousand amazing fitness business websites, Jack Lee. …

00:29:32

May 25, 2022

Ep 127: What Numbers Do You Need To Kno…

In this episode of the podcast, Richard talks about simple ways to grow your business and the numbers you need to …

00:11:59

May 24, 2022

Ep 126: How Top Fitness Business Are Ge…

In this episode of the podcast, Richard talks about the seven ways to stay driven to reach your business goal. At …

00:17:17

May 23, 2022

Ep 125: Can Gratitude Actually Grow You…

In this episode of the Hustle & Muscle, Rich and Rizz have a conversation about how much gratitude play in bus…

00:27:51

May 20, 2022

Ep 124: The Easy Way for Any Fitness Bu…

In this episode, Richard and Ev are back for another chat. This time Richard and Ev talk all about Google My Busin…

00:16:04

May 19, 2022

Ep 123: The Skills You Need To Survive …

Our first guest for this season is none other than David Welch. David Welch has over 11 years of experience as a p…

00:23:42

May 18, 2022

Ep 122: Stop Waiting For Leads To Fall …

In this episode of The Marketing Muscle Up Show, Richard has COM Marketing’s Operations Manager, Ev Chapman, on th…

00:25:20

May 17, 2022

Ep 121: The Fitness Business Landscape …

We’re back for another season of The Marketing Muscle Up Show! Kickstarting season 4 with Richard having the conve…

00:20:57

May 16, 2022

Ep 120: Trust The Marketing Process to …

In the final episode for Season 3 of The Marketing Muscle Up Show, Richard chats with Kylie Reh, owner of ReKreate…

00:33:17

April 22, 2022

Ep 119: 2 Time Debt VS Time Asset

Last episode for the Hustle + Muscle segment of The Marketing Muscle Up Show for this season! Tune in as Rich and …

00:47:17

April 15, 2022

Ep 118: Build Up a Marketing Routine

In this episode of The Marketing Muscle Up Show, Richard talks all about establishing a marketing routine for your…

00:16:26

April 14, 2022

Ep 117: New Opportunities For Fitness P…

This week’s guest on The Marketing Muscle Up Show is the CEO of Exercise New Zealand, Richard Beddie. Richard is…

00:49:36

April 13, 2022

Ep 116: Congratulations To You

If you’ve been doing something that’s helped you to grow your business and you’ve achieved an outcome, you’ve achi…

00:09:54

April 12, 2022

Ep 115: So You Want To Own a Fitness St…

In another episode of the Hustle + Muscle segment, Rich and Rizz talk about owning a fitness studio. Rizz shares h…

00:34:36

April 07, 2022

Ep 114: The Missing Ingredient in Your …

In this episode of The Marketing Muscle Up Show, Richard talks about what’s missing in your marketing strategy and…

00:12:55

April 07, 2022

Ep 113: How to Build Resilience Into Yo…

This week’s guest on The Marketing Muscle Up Show is the co-founder and director of Fitness + Wellness Australia…

00:25:23

April 06, 2022

Ep 112: Do You Have a Dream or Are You …

This week’s episode in the Hustle + Muscle segment, Rich and Rizz talk all about when to dream to grow your fitn…

00:36:58

March 31, 2022

Ep 111: How To Work From Your Strengths…

In this episode of The Marketing Muscle Up Show, Richard and Joey talk about mindful awareness. It’s about being a…

00:16:54

March 31, 2022

Ep 110: How To Hire Your Next Staff Mem…

This week’s guest in The Marketing Muscle Up Show is Fit Education’s CEO, Chris Weier. Chris has been working …

00:29:21

March 30, 2022

Ep 109: Face to Face Mentoring for Fitn…

Just finished our first COM Immersive of the year and in this episode, Richard wants to talk about the benefits of…

00:09:56

March 26, 2022

Ep 108: Trusting Your Gut

In this episode of The Hustle and Muscle Show, Rich and Rizz talk about trusting your gut when it comes to making …

00:30:57

March 25, 2022

Ep 107: Selling Your Fitness Service Wi…

This week’s guest on The Marketing Muscle Up Podcast Show is the author of the best-selling book Selling With Lo…

00:41:56

March 22, 2022

Ep 106: How Uber Dominated The Taxi Ind…

It’s been a year since Richard traveled to Melbourne and what he saw at the airport shocked him. He’s used to seei…

00:21:15

March 22, 2022

Ep 105: How to Use Lead Ads on Facebook…

In this episode of The Marketing Muscle Up Show, Richard and Ev talk all about Facebook ads and which type of ad i…

00:15:36

March 20, 2022

Ep 104: What’s Your $1 Problem?

Rizz is back! In this episode of The Hustle and Muscle Show, Rich and Rizz talk about the theory of the $1 problem…

00:34:47

March 18, 2022

Ep 103: Finding New Profits in Your Fit…

This week’s guest on The Marketing Muscle Up Show is Jamie Hayes. He is the founder of the Healthy Inspirations fr…

00:33:36

March 17, 2022

Ep 102: What’s Coming Up next Week In…

Being brave means forging ahead and planning for growth in your fitness business despite uncertainty. Because if t…

00:16:02

March 16, 2022

Ep 101: Generating Fitness Clients with…

Aside from getting leads from social media such as Instagram and Facebook, where else can you get quality leads? I…

00:14:45

March 16, 2022

Ep 100: 100th Episode of The Marketing …

In this special episode of the Marketing Muscle Up Podcast, join Richard as he celebrates the show’s 100th episode…

00:26:14

March 14, 2022

Ep 99: Why Growing Up Can Save Your Lif…

It’s all about the hustle again for this week as my co-host, the muscle is still away. In this episode, let’s talk…

00:26:03

March 11, 2022

Ep 98: The Number 1 Person to Hire in Y…

When it comes to hiring an additional team member for your business, who should you hire? We spoke about not hirin…

00:22:00

March 09, 2022

Ep 97: Featuring Emma Masters and Vanes…

This week’s guests on The Marketing Muscle Up Podcast Show are Emma Masters and Vanessa Leone.  In this episo…

00:47:34

March 09, 2022

Ep 96: Instagram Fitness Reels: What Yo…

Looks like short-form videos are here to stay and Instagram Reels are slowly on the rise. Find out how you can int…

00:23:45

March 08, 2022

Ep 95: Stop Posting On Social Media

Not everything in your business is about social media – not how many followers you have or how many likes your pos…

00:16:31

March 07, 2022

Ep 94: Shifting Beliefs To Get Paid Wha…

If you’ve been in the fitness industry for years, you need to stop undervaluing yourself. Don’t let your passion t…

00:38:29

March 03, 2022

Ep 93: Should Fitness Professionals Use…

Are you getting your marketing done just so you can tick your to-do list box or do you do it to generate leads for…

00:21:12

March 03, 2022

Ep 92: How To Use Transformational Resu…

This week’s guest on The Marketing Muscle Up Show is the owner of Enterprise Fitness, Mark Ottobre. He has produce…

00:44:35

March 02, 2022

Ep 91: Why Copying Other People’s Tacti…

In this episode of The Marketing Muscle Up Show, Richard shares why you need to stop copying other people and star…

00:13:59

March 01, 2022

Ep 90: The Secret To Your Next 10 Fitne…

In this episode of The Marketing Muscle Up Show, Richard sheds light on the biggest secret to getting the best cli…

00:14:41

February 28, 2022

Ep 89: Why Self Awareness Matters as a …

Welcome to the second week of the Hustle + Muscle segment of Rich and Rizz! In today’s episode, Rich and Rizz op…

00:48:37

February 25, 2022

Ep 88: Why Fitness Businesses Should No…

Are digital agencies really the best way to generate leads for your fitness business? Rich and Ev say no, it’s exp…

00:27:38

February 24, 2022

Ep 87: Getting A Book Published As A Pe…

This week’s guest in The Marketing Muscle Up Show is Nick Longhurst, a brand new author who wrote his first book…

00:43:48

February 23, 2022

Ep 86: The Right Process of Marketing Y…

Another episode of The Marketing Muscle Up Show where Richard talks about the importance of doing your marketing a…

00:14:17

February 22, 2022

Ep 85: 3 Frameworks For Creating Quick …

We get it. As a studio owner or a PT, you don’t always have enough time to create content. And what happens is, yo…

00:31:05

February 21, 2022

Ep 84: Introducing Our Brand New Show S…

Welcome to The Marketing Muscle Up Show’s new segment: Hustle + Muscle Podcast!  This season, we’re bring…

00:47:38

February 18, 2022

Ep 83: How To Get Your Target Market’s …

If you want to drive more leads to your studio, you need to get people’s attention. And you won’t get their attent…

00:11:12

February 17, 2022

Ep 82: Meet The Founder of Barre Attack…

In today’s episode of The Marketing Muscle Up Podcast Show, Richard sat down with Renee Scott, the founder and c…

00:31:17

February 16, 2022

Ep 81: The New Way To Hustle For Your F…

Coming in a new season with a refreshed point of view on what and how we want to do our business for 2022. Listen …

00:17:28

February 14, 2022

Ep 80: Fitness Marketing Predictions fo…

Last episode for 2021! The perfect way to end Season 2 of The Marketing Muscle Up Show is to talk about prediction…

00:27:24

December 16, 2021

Ep 79: Online Training vs Brick and Mor…

Now that restrictions have been lifted, should you continue offering online training sessions? In this episode, Ri…

00:18:52

December 15, 2021

Ep 78: Voice Search: How To Get Your Fi…

Have you been neglecting your business’ blog? It might be time to revive it. In this episode, Richard and Ev talk …

00:18:43

December 15, 2021

Ep 77: Is Twitter Making A Comeback In …

Is Twitter worth your time? How can gym owners, studio owners, and fitness professionals use Twitter to market the…

00:13:26

December 14, 2021

Ep 76: Three Ways To Grow Your Fitness …

The holiday season is here. How do you nurture your community? In this episode, Richard shares 3 ideas on what you…

00:11:43

December 13, 2021

Ep 75: What’s Frustrating You In Your B…

Decisions, how well are you making them? Do you make decisions that can take you closer to your goal? In this epis…

00:31:18

December 10, 2021

Ep 74: The Secret To Fitness Business S…

If you are running a fitness business or want to start one, you need to understand this in order to succeed. In th…

00:09:10

December 09, 2021

Ep 73: How COVID Changed The Fitness In…

Now that we’re out of lockdown and into the new year, what should fitness business owners do moving forward? Tune …

00:44:38

December 08, 2021

Ep 72: How To Take Your Price Up

Do you feel like you’re only breaking even in your fitness business and feel the need to take your price up? In th…

00:14:17

December 07, 2021

Ep 71: The Announcement Method

How can you make use of announcements as a way to market your fitness business? When you’re currently cash-strappe…

00:27:48

December 06, 2021

Ep 70: Creating Your Legacy In The Fitn…

As a fitness professional, how do you create your legacy in the industry? Listen to this latest episode of The Mar…

00:35:10

December 03, 2021

Ep 69: How To Run Facebook Ads In Regio…

Is there a difference in running ads when your fitness business is located in regional areas? Listen to this episo…

00:13:19

December 02, 2021

Ep 68: The Impact Of Events

We just finished our last event for the year, our COM Immersive. In this episode, Richard talks to Ev about the im…

00:18:32

December 01, 2021

Ep 67: Making Decisions That Will Chang…

Decisions greatly affect the course of your life. In this episode, Richard talks about factors you need to conside…

00:31:18

November 30, 2021

Ep 66: What To Focus On In The Early St…

In this episode of The Marketing Muscle Up Show, Richard talks about what a fitness professional needs to focus on…

00:14:27

November 29, 2021

Ep 65: Facebook: What’s Working, What’s…

There has been a lot of changes in how Facebook ads work compared to last year. In this episode, Richard and Ev ta…

00:18:58

November 26, 2021

Ep 64: Is This The End For Fitness Aust…

This week’s podcast guest is former CEO of Fitness Australia, Barrie Elvish. Richard and Barrie will talk about th…

00:41:26

November 25, 2021

Ep 63: The New Way To Do SEO For Fitnes…

SEO is not dead! However, there are new ways to do your SEO. If you want to play the long game, you need to make s…

00:21:34

November 24, 2021

Ep 62: Finding Your Growth As a Busines…

Every day you work hard on your business and sometimes you may feel like you you’re on an endless cycle of doing, …

00:20:07

November 23, 2021

Ep 61: Clear Your Space To Clear Your M…

Clutter can affect our ability to think clearly. Whether it’s physical or digital clutter – it can result in diffi…

00:11:10

November 22, 2021

Ep 60: Break The Pattern And Boost Your…

You check your competitors and you realise they’re doing better than you. What do you do with this information? Do…

00:15:39

November 18, 2021

Ep 59: Celebrate Your Wins With Badges

Have you been running on a hamster wheel? With everything that needs to be done in your business, being busy has b…

00:15:43

November 17, 2021

Ep 58: Build A Successful Fitness Busin…

Being in the fitness business for so long, it’s no surprise business owners evolve. Jen Dugard, CEO of Body Beyond…

00:40:42

November 16, 2021

Ep 57: The Perfectly Imperfect Theory

Are you a perfectionist who obsesses over tiny details? Being too meticulous can only slow you down. In this episo…

00:17:57

November 15, 2021

Ep 56: Stop Working So Hard, Work Smart…

Have you been working so hard you feel you’re on the edge of burnout? There’s a workaround to get through the peak…

00:17:24

November 14, 2021

Ep 55: Stop Running Marketing Funnels T…

Let’s admit it, most fitness business owners do their marketing blindly without giving it much thought then hope a…

00:13:30

November 12, 2021

Ep 54: Making Marketing Easy Using Your…

Does your business name reflect the personality of your brand as well as the services you offer? Helen, one of COM…

00:22:49

November 11, 2021

Ep 53: Bouncing Forward Into A Brand Ne…

This week’s podcast guest is the CEO and Founder of Speakers Institute and Speakers Tribe, the phenomenal Sam Cawt…

00:34:38

November 09, 2021

Ep 52: How To Retain Your Clients Throu…

In this episode, Richard talks about retention by recognising the work your members have done through awards and a…

00:10:24

November 08, 2021

Ep 51: The New Elevator Pitch

You come across a complete stranger who can potentially be a lead, what do you do? What’s your elevator pitch? Goi…

00:19:40

November 07, 2021

Ep 50: Stop Creating More Content

Don’t waste your time creating more content when there’s a way to spend lesser hours on content. In this episode, …

00:19:54

November 04, 2021

Ep 49: How To Create An Irresistible Of…

What is the best kind of offer for a fitness studio? What’s an offer so good it’s guaranteed to bring in a flood o…

00:18:34

November 04, 2021

Ep 48: 2022 New Trends And The Biggest …

This week’s podcast guest is none other than Justin Tamsett, managing director of Active Management. Justin and Ri…

00:42:26

November 02, 2021

Ep 47: How To Get Your Marketing Funnel…

It’s not always about implementing new marketing strategies. Sometimes, you just have to sit down, have a marketin…

00:23:27

November 02, 2021

Ep 46: How To Get New Clients Without A…

It’s a common misconception that you need a website to attract new clients. When you’re first starting out what yo…

00:14:04

October 31, 2021

Ep 45: The Easy Way To Get a Flood of R…

Reviews are like currency in today’s economy. Everyone checks reviews online before they make a buying decision. I…

00:13:07

October 28, 2021

Ep 44: More Conversations = More Leads

Conversations have become underrated in the world of marketing. Too often we’ve become too focused on getting more…

00:16:51

October 27, 2021

Ep 43: The Perfect Time To Open Your Ow…

Is opening your own fitness studio a part of your career roadmap? In this episode, Rich invites Adriano Rizz, owne…

00:40:46

October 26, 2021

Ep 42: The State of Facebook Ads

Facebook ads… How do you make it work? Listen to this episode as Richard & Ev talk about what works and what…

00:26:27

October 26, 2021

Ep 41 : New Season New Energy

Welcome back listeners to another season of The Marketing Muscle Up Show! Today, Richard and Ev talk about a ‘new …

00:29:17

October 25, 2021

Ep 40: Lessons From 40 Days Of Podcast

We’re at the 40th episode! And we’re not stopping there. For this special episode, join Rich & Ev as they talk…

00:24:43

October 15, 2021

Ep 39: Understand The Seasons Of Busine…

Rich & Ev talk about the different ‘seasons’ you go through as a business owner. Knowing where you are and whi…

00:26:49

October 15, 2021

Ep 38: Love Your Business Love Your Lif…

Ever felt like you’re not properly serving the world as a business owner? You know what you’re passionate about ye…

00:25:36

October 14, 2021

Ep 37: How To Reach More People Without…

Have your ads start to underperform? You may think that increasing your ad budget might fix it. In this episode, R…

00:15:25

October 13, 2021

Ep 36: The Importance of Consistency In…

Consistency… How important is it in one’s business or life in general? Join Richard and Joey as they share the v…

00:21:36

October 12, 2021

Ep 35: The Zero To Hero Marketing Plan

New to the fitness business game? Or have you been in the industry for years? Wherever you are in your business, t…

00:20:51

October 11, 2021

Ep 34: Scale Your Fitness Business With…

Systems are a life-saver in managing your fitness business especially if you’re a small business owner. What exact…

00:23:46

October 09, 2021

Ep 33: You Should Always Have New Probl…

Have you been feeling like you haven’t grown as a fitness business owner? That’s probably because you’ve been stay…

00:18:55

October 08, 2021

Ep 32: Can A Hat Help You Make More Sal…

Today’s episode, Rich and Ev talk about the different hats you wear as a business owner. Join in the conversation …

00:17:59

October 08, 2021

Ep 31: How to Identify An Avatar To Att…

Want to attract more of the good kind of clients? In this episode, I talk about our four-step process for identify…

00:13:28

October 06, 2021

Ep 30: How to Maximise Your Content

In the 30th episode of the Marketing Muscle Up Show, Richard talks about spending only an hour each week creating …

00:14:24

October 05, 2021

Ep 29: Finding Your Morning Magic

Ever tried to stick to a strict morning routine because you heard it worked for some ‘guru.’ In this episode I tal…

00:22:30

October 04, 2021

Ep 28: Why You Deserve A Pat On The Bac…

I think every business owner deserves a pat on the back for how they’ve handled the last almost 2 years. But somet…

00:19:13

October 03, 2021

Ep 27: How To Have A Marketing Plan If …

Have you ever had someone call you up and ask you what’s your marketing budget? I’m sure as a small business owner…

00:15:11

October 03, 2021

Ep 26: Why I Shifted From Marketing Age…

In this episode, I talk with Ev about who COM Marketing (previously known as Complete Online Marketing) made the s…

00:32:25

October 02, 2021

Ep 25: Why Should I Get To 1/2 A Mill S…

If you’re a studio owner, your goal should be to become a 1/2 a million-dollar studio. In this episode, Richard te…

00:09:34

October 01, 2021

Ep 24: How to Spend Your Last $100 In M…

What if you only have $100 left to spend for marketing your business, how are you going to maximize it? Today’s ep…

00:11:31

September 30, 2021

Ep 23: How To Find Your Position of Pow…

In today’s episode of the Marketing Muscle Muscle Up Show, Richard talks about finding your position of power. It’…

00:17:55

September 29, 2021

Ep 22: How To Overcome Imposter Syndrom…

As fitness business owners, we’ve all had our season of doubts. We felt not good enough, not knowledgeable enough,…

00:22:55

September 28, 2021

Ep 21: It’s About Time You Get Paid Wha…

In this episode of the Marketing Muscle Up Show I’m bringing back a quick training I did in our Crush Your Fitness…

00:11:57

September 27, 2021

Ep 20: How To Be A Fitness Business Own…

In this episode, I talk about how to be in business and still love your life. And really how that is OK. Most of u…

00:20:13

September 26, 2021

Ep 19: How To Make Your First $1,000 Pe…

Welcome back to another episode of the Marketing Muscle Up Show. In this episode, Richard is talking about some ol…

00:19:52

September 25, 2021

Ep 18: How To Create Social Media That …

Welcome to this episode of The Marketing Muscle Up Show. In this episode, you’re going to hear a short training fr…

00:11:33

September 24, 2021

Ep 17: How To 5x Your Video Confidence

Have you always been camera shy? Ever experienced a mental block while being in front of a camera? This episode of…

00:30:24

September 23, 2021

Ep 16: Open The Front Door For Members:…

Welcome back to another episode. This time, Ev and Richard talk about the best offers you can provide as a fitness…

00:32:27

September 22, 2021

Ep 15: Becoming a $150/Hr Trainer

Welcome back. In this episode, you’re going to hear Richard in a strategy session with one of our ninjas who is lo…

00:11:42

September 21, 2021

Ep 14: How To Ask For Reviews

Welcome, gang. In today’s episode, you’re going to hear a snippet from a training that Richard did on how to ask f…

00:15:53

September 20, 2021

Ep 13: Beyond Facebook: The New Way To …

In episode 13, Rich and Ev talk about the transition of how marketing has transformed from SEO and ranking on Goog…

00:28:40

September 19, 2021

Ep 12: Mindful Marketing: How To Captur…

In a time when people are in challenging situations, you need to create content around the problems and struggles …

00:24:00

September 18, 2021

Ep 11: The Do’s and Don’ts Of Running A…

In today’s episode, come join us as lifetime partners Joey and Richard talk about working together as business par…

00:41:17

September 17, 2021

Ep 10: How To Get Your Emails Opened: 5…

Welcome to another episode of the Marketing Muscle Up Show! We’re talking all about email marketing today with 5 q…

00:11:17

September 16, 2021

Ep 9: What To Do When Clients Want To C…

This episode of the Marketing Muscle Up Show is taken from a Facebook live that Richard recorded in our private Fa…

00:12:18

September 15, 2021

Ep 8: How To Harness Positive Energy To…

In this episode, Richard talks to Joey, while they are taking a stroll at the beautiful Noosa beach. Listen as the…

00:20:08

September 14, 2021

Ep 7: Why Building Brand Is Your Secret…

So many fitness business owners jump straight into marketing their new business. That often leads to short-term ta…

00:17:11

September 13, 2021

Ep 6: How To Pandemic Proof Your Fitnes…

In this short episode, Richard talks about how to lead your business through any crisis, whether it’s a global pan…

00:16:16

September 12, 2021

Ep 5: How To Avoid Shiny Object Syndrom…

Welcome back! In this episode, Richard talks about how he finally learned how to stop chasing shiny objects, what …

00:50:16

September 11, 2021

Ep 4: How To Guarantee A Flood of New R…

In this episode, we take a clip from a recent Facebook live video that Richard did to the members of Crush Your Fi…

00:13:12

September 10, 2021

Ep 3: How To Stop Comparing & Find Flow…

In this episode, Richard & Ev are back and delving back into some of the stories from Richard’s past. They exp…

00:49:03

September 09, 2021

Ep 2: How To Double Your Income & Halve…

In this episode you’ll hear a segment of one of Richard’s business strategy sessions, where he talks to a PT who h…

00:18:12

September 08, 2021

Ep 1: How To Stay In Your Lane As A Fit…

Today I turn 40. And instead of having some kind of mid-life crisis or buying a sports car, I decided to start a p…

00:48:52

September 07, 2021

Trailer: Introducing The Marketing Musc…

Welcome to the Marketing Muscle Up Show. Launching September 7. Where we go behind the scenes into the conversatio…

00:00:35

September 01, 2021