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Marketing Muscle Up Podcast by Richard Toutounji

Ep. 186 762% INCREASE in Weekly Membership Revenue
Ep. 186 762% INCREASE in Weekly Members…
Revolutionising Gyms: Lizelle Pelser's 30-Year Fitness Odyssey Unveiled! πŸ‹οΈβ€β™€οΈ Join Richard and Liz
00:51:03
November 30, 2023
Ep. 185 The Right Path to Success in Fitness Business: Finding Your Perfect Fit
Ep. 185 The Right Path to Success in Fi…
Explore the essential factors for growing your business, especially in the fitness industry. We break down your op
00:14:38
October 06, 2023
Ep. 184 Don't Miss Out on 42.7% of Your Clientele with Jen Dugard
Ep. 184 Don’t Miss Out on 42.7% of Your…
Explore the world of fitness marketing and learn how to connect with a special audience: mums! Watch as Richard To
00:37:04
September 28, 2023
Ep. 183 Sales Strategies Unleashed: New Approach to Sales
Ep. 183 Sales Strategies Unleashed: New…
A sales expert with over 30 years of experience in the fitness industry, who's won awards, shared stages with
00:49:15
August 17, 2023
Ep 182: 5 Tips to be Consistent with your Marketing
Ep 182: 5 Tips to be Consistent with yo…
Adaptation is the name of the game. Discover how changing your mindset from external concerns to growth opportunit
00:15:55
August 15, 2023
Ep 181 Wellness Revolution with Grant Ian Gamble
Ep 181 Wellness Revolution with Grant I…
Richard is joined by Grant Ian Gamble on this episode to talk about the wellness revolution that is hitting the fi
00:47:56
June 27, 2023
Ep 180 Going the extra mile: Why Patrick Farmer is running around Australia for the voice
Ep 180 Going the extra mile: Why Patric…
In this episode of The Marketing Muscle Up Podcast, our special guest, Pat Farmer, is a Sport Relations Manager an
00:37:52
April 18, 2023
Ep 179 Aus Fitness Industry Conference & Trade Show 2023 with Shaun Krenz πŸ’―
Ep 179 Aus Fitness Industry Conference …
In this episode of Marketing Muscle Up Show, we have Shaun Krenz, founder of the AusFitness Expo, one of the large
00:26:03
March 28, 2023
Ep 178 Should I drop my prices in a recession? πŸ’―
Ep 178 Should I drop my prices in a rec…
As interest rates fluctuate and the economy shifts, fitness businesses need to be strategic about their pricing. I
00:31:46
March 17, 2023
Ep 177 The Untapped Niche of Disability Fitness with Scott Hunt πŸ’―
Ep 177 The Untapped Niche of Disability…
Looking to grow your fitness business while making a positive impact on the disability community? πŸ’―   Joi
00:43:42
March 14, 2023
Ep 176 How up open up a successful Pilates studio with Abbie Whittaker πŸ”₯
Ep 176 How up open up a successful Pila…
Join us as we talk to Abbie Whittaker, founder of Inflow Pilates Studio and Inflow Active, as she shares her exper
00:29:43
March 07, 2023
Ep 175: How to attract the aging population (what are we doing wrong!) with Jill Healy Quintard πŸ’―
Ep 175: How to attract the aging popula…
In this episode of the Marketing Muscle Up podcast, host Richard Toutounji speaks with Jill Healy Quintard, a seas
00:32:44
March 03, 2023
Ep 174: Expert strategies for fitness professionals to build wealth and live life on your terms πŸ’―
Ep 174: Expert strategies for fitness p…
As a fitness professional, you’re passionate about transforming lives through fitness. However, growing your busin
00:39:54
February 24, 2023
Ep 173: Continuous learning is not an option, it’s a requirement in scaling up in fitness marketing with Hays Daewoud
Ep 173: Continuous learning is not an o…
The fitness industry is changing. It’s not just about what you do in the gym anymoreβ€”it’s about how you mark
00:37:16
December 14, 2022
Ep 172: The secret to finding staff for your fitness business in 2023 with Simon McdonaldπŸ’―
Ep 172: The secret to finding staff for…
If you’ve been struggling to find staff over the last 2 years, you’re not alone! It’s harder than ever to fi
00:31:52
December 06, 2022
Ep 171: The biggest mistake you’re making in your marketing (& how to fix it in 2023) πŸ™Œ
Ep 171: The biggest mistake you’re ma…
The biggest mistake you can make in your marketing is not being consistent. πŸ’― What are you doing in your marke
00:09:05
December 05, 2022
Ep 170: How to plan, launch & run a successful fitness challenge πŸ’ͺ
Ep 170: How to plan, launch & run a suc…
Do you run a fitness business? Have you ever considered running a challenge for your customers? πŸ€” If not, you
00:16:04
December 05, 2022
Ep 169: How to UNLEASH your fitness business in 2023 πŸ’ͺ
Ep 169: How to UNLEASH your fitness bus…
Last week, our 2-day Immersive brought the best fitness and wellness businesses together. πŸ’― The experience was
00:27:08
December 01, 2022
Ep 168: Fitness industry marketing predictions for 2023 with Barrie Elvish & Justin Tamsett πŸ’―
Ep 168: Fitness industry marketing pred…
2023 is just around the corner and the fitness industry is buzzing with excitement about the opportunities that li
00:49:05
November 30, 2022
Ep 167: Women are taking charge in today's fitness industry with Rebekah Strachan πŸ™Œ
Ep 167: Women are taking charge in toda…
Traditionally the fitness industry has been a little male dominated πŸ˜€ But women are taking the lead and making
00:40:30
November 30, 2022
Ep 166: 3 ways to have Longevity in fitness marketing with Amanda BracksπŸ’―
Ep 166: 3 ways to have Longevity in fit…
The way we market our fitness business is always changing. It’s important to keep up with new trends and technolog
00:31:33
November 16, 2022
Ep 165: Protecting yourself from your business πŸ’ͺ
Ep 165: Protecting yourself from your b…
Have you ever had a bad day? You know, one of those days where everything seems to be going wrong.  Maybe you
00:17:05
November 11, 2022
Ep 164: How to out-beat your nearest fitness competitor πŸ’―
Ep 164: How to out-beat your nearest fi…
When you’re starting a new fitness business, it can be tempting to try to be all things to all people.πŸ™Œ  A
00:15:20
November 10, 2022
Ep 162: How to 4x your outdoor fitness business with Kate Mackie πŸ™Œ
Ep 162: How to 4x your outdoor fitness …
You’re in the fitness business industry, and you’ve been doing it for a while. You’ve gotten to where you are, but
00:39:59
November 09, 2022
Ep 161: Why following TikTok advice will destroy your business growth
Ep 161: Why following TikTok advice wil…
You want to grow your business. You know you need a solid strategy, but you don’t know where to start. You see all
00:06:52
November 08, 2022
Ep 160: 3 tips to write a sales copy in 5 minutes πŸ’―
Ep 160: 3 tips to write a sales copy in…
When you’re writing sales copy, there are a few key things to keep in mind. Don’t think of your copy as a bunch of
00:19:24
November 03, 2022
Ep 159: Do the stuff that makes you feel human with Amanda Bracks πŸ™Œ
Ep 159: Do the stuff that makes you fee…
As a fitness business owner, it’s easy to get trapped in a cycle of work, sleep, repeat. If you’re feeling overwhe
00:43:59
November 01, 2022
Ep 158: The 4 Instagram reel types that are HOT right now for fitness pros πŸ”₯
Ep 158: The 4 Instagram reel types that…
If you want to get attention right now on Instagram, Reels are where it’s at. πŸ’― But how long do you have to s
00:14:36
October 31, 2022
Ep 157: So you want to sell your fitness business. What now?
Ep 157: So you want to sell your fitnes…
Selling a fitness business is no small featβ€”it’s not something to do lightly. But if you’re ready to move on, or
00:15:08
October 30, 2022
Ep 156: How to have a longevity as a personal trainer without losing your enthusiasm and passion.
Ep 156: How to have a longevity as a pe…
It’s the question that everyone who works in personal training asks themselves: is longevity possible? If you’re a
00:13:17
October 28, 2022
Ep 155: Why I Delete Facebook On The Weekends
Ep 155: Why I Delete Facebook On The We…
I’m sure you’ve been there. You’re scrolling through your Facebook feed on a lazy Saturday morning, and before you
00:24:38
October 26, 2022
Ep 154: Business + Relationships: How To Succeed With Your Partner πŸ₯°
Ep 154: Business + Relationships: How T…
Is your better half the actual β€œbetter half” too in running your business? πŸ‘©β€β€οΈβ€πŸ‘¨ According to t
00:17:25
October 16, 2022
Ep 153: HOW Can You Achieve Business LONGEVITY? πŸ€‘πŸ™Œ
Ep 153: HOW Can You Achieve Business LO…
Is longevity even a thing in this fitness industry? Or is fitness just a fad, and soon enough, you’re burned out
00:13:17
October 14, 2022
Ep 152: ⚑How To Create Your POWERHOUSE Fitness Studio Team with Bekk Milwood⚑
Ep 152: ⚑How To Create Your POWERHOUS…
So, what is it like finding a powerhouse team for your fitness studio business?⚑ Dreaming about scaling your bus
00:29:37
October 12, 2022
Ep 151: HOW To Get Out of Your Low Confidence Zone πŸ€˜πŸ™Œ
Ep 151: HOW To Get Out of Your Low Conf…
Are you stuck in the β€œlow confidence zone”? πŸ₯Ί Do you feel demotivated and insecure, and you’re not gettin
00:12:02
October 11, 2022
Ep 150: The Secret To A Successful Fitness Franchise: From Simple 'No Equipment Approach' to Winning Business Women's Awards with Colette McShane
Ep 150: The Secret To A Successful Fitn…
This week’s guest on the podcast is Colette McShane, owner of The HIIT Factory, a fitness company helping people t
00:34:29
August 17, 2022
Ep 149: Superpower Practice: Framework and Strategies in Running a Successful Fitness Studio
Ep 149: Superpower Practice: Framework …
Fitness Studios don’t just go out and succeed; it takes a lot of hard work, time and planning. It also doesn’t
00:13:02
August 11, 2022
Ep 148: How Digital Platforms Changed Fitness Brand and Marketing, and What This Means for You With Maz Hagemrad
Ep 148: How Digital Platforms Changed F…
This week’s guest on the podcast is Maz, head of UFC GYM Australia and New Zealand, a fitness company helping fitn
00:31:31
August 10, 2022
Ep 147: Unleash your Superpower: Work Smarter Not Harder, Achieve More And Bring Your Fitness Business To The Right Direction
Ep 147: Unleash your Superpower: Work S…
Deciding the right path for your fitness business is an important decision to make. You don’t want to get stuck
00:14:14
August 09, 2022
Ep 146: Virtual Reality To Get Fit with Owen Bowling
Ep 146: Virtual Reality To Get Fit with…
This week’s guest on the podcast is Owen Bowling, Co-Founder and CEO of The Wellness Program, an A.I. fitness tech
00:28:01
July 27, 2022
Ep 145: I Dropped The Ball On My Social Media
Ep 145: I Dropped The Ball On My Social…
Richard hasn’t been consistent in posting in social media. But let’s not bore you with the reasons. In the end, co
00:07:37
July 26, 2022
Ep 144: How To Get Rich In The Fitness Industry With Jackson Millan
Ep 144: How To Get Rich In The Fitness …
This week’s guest on the podcast is Jackson Millan, wealth coach and author of the international best selling book
00:34:51
July 13, 2022
Ep 143: Productivity Tools To Organise Your Day Better As a Fitness Business Owner
Ep 143: Productivity Tools To Organise …
Keeping your business running smoothly is all about getting things done and having a plan for each day. In this ep
00:07:59
July 11, 2022
Ep 142: 4 Time Management Ways To Expand Your Marketing
Ep 142: 4 Time Management Ways To Expan…
In this episode of the podcast, Richard chats with Ev and they talk about tips to help you expand your marketing e
00:10:16
July 08, 2022
Ep 141: Leisure Centre Fitness Marketing - What To Do First
Ep 141: Leisure Centre Fitness Marketin…
Do you own or manage a leisure center? In this episode, Richard talks about the best way to market your leisure to
00:12:37
July 06, 2022
Ep 140: Fast Ways to Grow Your Local Marketing’s with QR Codes
Ep 140: Fast Ways to Grow Your Local Ma…
QR codes are making a comeback! Find out what you’re missing out on if you don’t use QR codes for your fitness bus
00:06:49
July 05, 2022
Ep 139: Anthony Robbins... The Biggest Lessons I Learned From Him
Ep 139: Anthony Robbins… The Biggest …
Tony Robbins is an entrepreneur, #1 NY Times bestselling author, philanthropist, and the nation’s #1 life &
00:11:08
July 04, 2022
Ep 138: Building a $1M Personal Training Business In Your Facility
Ep 138: Building a $1M Personal Trainin…
Is it possible to reach a $1M in your personal training business? Yes but there are so many factors you need to co
00:13:57
July 01, 2022
Ep 137: Building An Empire: From 1 Facility, To 5, To 20, To Exit!
Ep 137: Building An Empire: From 1 Faci…
In this episode of the podcast, Richard shares his experience at the Fitness + Wellness Show last week and his con
00:18:47
June 30, 2022
Ep 136: How to Grow a Boxing Studio To Over 90 Locations with UBX CEO Michael Jordan
Ep 136: How to Grow a Boxing Studio To …
This week’s guest on the podcast is UBX CEO, Michael Jordan. UBX Boxing + Strength is the fastest growing boxing f
00:34:49
June 29, 2022
Ep 135: 0-17 Gyms: How a PT Became a Franchisor with Sam Waller
Ep 135: 0-17 Gyms: How a PT Became a Fr…
This week’s guest on the podcast is the youngest Stepz Fitness Franchisee, Sam Waller. In this episode, Sam shar
00:42:13
June 15, 2022
Ep 134: Retention Strategies That Actually Work
Ep 134: Retention Strategies That Actua…
In this episode of the Hustle & Muscle, Rich and Rizz have a conversation about reinitiating your clients and
00:29:48
June 03, 2022
Ep 133: How To Thrive Post-COVID Era In Your Fitness Business
Ep 133: How To Thrive Post-COVID Era In…
In this episode of the podcast, Richard talks about some of the marketing problems fitness businesses are facing p
00:14:25
June 02, 2022
Ep 132: Streamline Your Sales Process With Automation With Matt Phillips
Ep 132: Streamline Your Sales Process W…
This week’s guest on the podcast is the CEO and owner of Zipleads, Matt Phillips. In this episode, Richard and Mat
00:28:02
June 01, 2022
Ep 131: Does Having A Business Goal Work?
Ep 131: Does Having A Business Goal Wor…
In this episode of the podcast, Richard talks all about achieving business goals and how to get there. How can you
00:10:11
May 30, 2022
Ep 130: Why Complacency Will Kill Your Fitness Business
Ep 130: Why Complacency Will Kill Your …
In this episode of the Hustle & Muscle, Rich and Rizz have a conversation about how as fitness business owner,
00:37:31
May 27, 2022
Ep 129: What Are Daily Pushups And How Can It Help Your Fitness Business Grow?
Ep 129: What Are Daily Pushups And How …
In this episode of the podcast, Richard and Ev talk about consistency in getting stuff that can move the needle in
00:18:32
May 26, 2022
Ep 128: Branding Is More Than A Logo...How To Brand a Fast Growing Fitness Business With Jack Lee
Ep 128: Branding Is More Than A Logo……
This week’s guest on the podcast is the man that launched a thousand amazing fitness business websites, Jack Lee.
00:29:32
May 25, 2022
Ep 127: What Numbers Do You Need To Know To Grow Your Fitness Business
Ep 127: What Numbers Do You Need To Kno…
In this episode of the podcast, Richard talks about simple ways to grow your business and the numbers you need to
00:11:59
May 24, 2022
Ep 126: How Top Fitness Business Are Generating $10k- $20k Weeks
Ep 126: How Top Fitness Business Are Ge…
In this episode of the podcast, Richard talks about the seven ways to stay driven to reach your business goal. At
00:17:17
May 23, 2022
Ep 125: Can Gratitude Actually Grow Your Fitness Business?
Ep 125: Can Gratitude Actually Grow You…
In this episode of the Hustle & Muscle, Rich and Rizz have a conversation about how much gratitude play in bus
00:27:51
May 20, 2022
Ep 124: The Easy Way for Any Fitness Business To Rank #1 in Google...for Free
Ep 124: The Easy Way for Any Fitness Bu…
In this episode, Richard and Ev are back for another chat. This time Richard and Ev talk all about Google My Busin
00:16:04
May 19, 2022
Ep 123: The Skills You Need To Survive as a Personal Trainer with David Welch
Ep 123: The Skills You Need To Survive …
Our first guest for this season is none other than David Welch. David Welch has over 11 years of experience as a p
00:23:42
May 18, 2022
Ep 122: Stop Waiting For Leads To Fall In Your Lap: The New Way To Generate Leads In 2022
Ep 122: Stop Waiting For Leads To Fall …
In this episode of The Marketing Muscle Up Show, Richard has COM Marketing’s Operations Manager, Ev Chapman, on th
00:25:20
May 17, 2022
Ep 121: The Fitness Business Landscape Has Changed...What You Need To Know
Ep 121: The Fitness Business Landscape …
We’re back for another season of The Marketing Muscle Up Show! Kickstarting season 4 with Richard having the conve
00:20:57
May 16, 2022
Ep 120: Trust The Marketing Process to 3X Your Fitness Business Featuring Kylie Reh
Ep 120: Trust The Marketing Process to …
In the final episode for Season 3 of The Marketing Muscle Up Show, Richard chats with Kylie Reh, owner of ReKreate
00:33:17
April 22, 2022
Ep 119: 2 Time Debt VS Time Asset
Ep 119: 2 Time Debt VS Time Asset
Last episode for the Hustle + Muscle segment of The Marketing Muscle Up Show for this season! Tune in as Rich and
00:47:17
April 15, 2022
Ep 118: Build Up a Marketing Routine
Ep 118: Build Up a Marketing Routine
In this episode of The Marketing Muscle Up Show, Richard talks all about establishing a marketing routine for your
00:16:26
April 14, 2022
Ep 117: New Opportunities For Fitness Professionals To Future Proof Your Business Featuring Richard Beddie
Ep 117: New Opportunities For Fitness P…
This week’s guest on The Marketing Muscle Up Show is the CEO of Exercise New Zealand, Richard Beddie. Richard is
00:49:36
April 13, 2022
Ep 116: Congratulations To You
Ep 116: Congratulations To You
If you’ve been doing something that’s helped you to grow your business and you’ve achieved an outcome, you’ve achi
00:09:54
April 12, 2022
Ep 115: So You Want To Own a Fitness Studio?
Ep 115: So You Want To Own a Fitness St…
In another episode of the Hustle + Muscle segment, Rich and Rizz talk about owning a fitness studio. Rizz shares h
00:34:36
April 07, 2022
Ep 114: The Missing Ingredient in Your Marketing Mix and It's Not Facebook
Ep 114: The Missing Ingredient in Your …
In this episode of The Marketing Muscle Up Show, Richard talks about what’s missing in your marketing strategy and
00:12:55
April 07, 2022
Ep 113: How to Build Resilience Into Your Fitness Business to Survive Any Setback Featuring Shaun Krenz
Ep 113: How to Build Resilience Into Yo…
This week’s guest on The Marketing Muscle Up Show is the co-founder and director of Fitness + Wellness Australia
00:25:23
April 06, 2022
Ep 112: Do You Have a Dream or Are You a Dreamer?
Ep 112: Do You Have a Dream or Are You …
This week’s episode in the Hustle + Muscle segment, Rich and Rizz talk all about when to dream to grow your fitn
00:36:58
March 31, 2022
Ep 111: How To Work From Your Strengths & Find Flow In Your Fitness Business
Ep 111: How To Work From Your Strengths…
In this episode of The Marketing Muscle Up Show, Richard and Joey talk about mindful awareness. It’s about being a
00:16:54
March 31, 2022
Ep 110: How To Hire Your Next Staff Member Featuring Chris Weier
Ep 110: How To Hire Your Next Staff Mem…
This week’s guest in The Marketing Muscle Up Show is Fit Education’s CEO, Chris Weier. Chris has been working
00:29:21
March 30, 2022
Ep 109: Face to Face Mentoring for Fitness Growth
Ep 109: Face to Face Mentoring for Fitn…
Just finished our first COM Immersive of the year and in this episode, Richard wants to talk about the benefits of
00:09:56
March 26, 2022
Ep 108: Trusting Your Gut
Ep 108: Trusting Your Gut
In this episode of The Hustle and Muscle Show, Rich and Rizz talk about trusting your gut when it comes to making
00:30:57
March 25, 2022
Ep 107: Selling Your Fitness Service With Love Featuring Jason Marc Campbell
Ep 107: Selling Your Fitness Service Wi…
This week’s guest on The Marketing Muscle Up Podcast Show is the author of the best-selling book Selling With Lo
00:41:56
March 22, 2022
Ep 106: How Uber Dominated The Taxi Industry & Lessons for Your Local Fitness Studio
Ep 106: How Uber Dominated The Taxi Ind…
It’s been a year since Richard traveled to Melbourne and what he saw at the airport shocked him. He’s used to seei
00:21:15
March 22, 2022
Ep 105: How to Use Lead Ads on Facebook to Generate FAST Leads
Ep 105: How to Use Lead Ads on Facebook…
In this episode of The Marketing Muscle Up Show, Richard and Ev talk all about Facebook ads and which type of ad i
00:15:36
March 20, 2022
Ep 104: What’s Your $1 Problem?
Ep 104: What’s Your $1 Problem?
Rizz is back! In this episode of The Hustle and Muscle Show, Rich and Rizz talk about the theory of the $1 problem
00:34:47
March 18, 2022
Ep 103: Finding New Profits in Your Fitness Business Featuring Jamie Hayes
Ep 103: Finding New Profits in Your Fit…
This week’s guest on The Marketing Muscle Up Show is Jamie Hayes. He is the founder of the Healthy Inspirations fr
00:33:36
March 17, 2022
Ep 102: What’s Coming Up next Week In Melbourne?
Ep 102: What’s Coming Up next Week In…
Being brave means forging ahead and planning for growth in your fitness business despite uncertainty. Because if t
00:16:02
March 16, 2022
Ep 101: Generating Fitness Clients with Digital Footprints
Ep 101: Generating Fitness Clients with…
Aside from getting leads from social media such as Instagram and Facebook, where else can you get quality leads? I
00:14:45
March 16, 2022
Ep 100: 100th Episode of The Marketing Muscle Up Podcast!
Ep 100: 100th Episode of The Marketing …
In this special episode of the Marketing Muscle Up Podcast, join Richard as he celebrates the show’s 100th episode
00:26:14
March 14, 2022
Ep 99: Why Growing Up Can Save Your Life
Ep 99: Why Growing Up Can Save Your Lif…
It’s all about the hustle again for this week as my co-host, the muscle is still away. In this episode, let’s talk
00:26:03
March 11, 2022
Ep 98: The Number 1 Person to Hire in Your Fitness Business
Ep 98: The Number 1 Person to Hire in Y…
When it comes to hiring an additional team member for your business, who should you hire? We spoke about not hirin
00:22:00
March 09, 2022
Ep 97: Featuring Emma Masters and Vanessa Leone
Ep 97: Featuring Emma Masters and Vanes…
This week’s guests on The Marketing Muscle Up Podcast Show are Emma Masters and Vanessa Leone.  In this episo
00:47:34
March 09, 2022
Ep 96: Instagram Fitness Reels: What You Need To Know
Ep 96: Instagram Fitness Reels: What Yo…
Looks like short-form videos are here to stay and Instagram Reels are slowly on the rise. Find out how you can int
00:23:45
March 08, 2022
Ep 95: Stop Posting On Social Media
Ep 95: Stop Posting On Social Media
Not everything in your business is about social media – not how many followers you have or how many likes your pos
00:16:31
March 07, 2022
Ep 94: Shifting Beliefs To Get Paid What You’re Worth
Ep 94: Shifting Beliefs To Get Paid Wha…
If you’ve been in the fitness industry for years, you need to stop undervaluing yourself. Don’t let your passion t
00:38:29
March 03, 2022
Ep 93: Should Fitness Professionals Use Done For You Content Services
Ep 93: Should Fitness Professionals Use…
Are you getting your marketing done just so you can tick your to-do list box or do you do it to generate leads for
00:21:12
March 03, 2022
Ep 92: How To Use Transformational Results To Generate More Leads with Mark Ottobre
Ep 92: How To Use Transformational Resu…
This week’s guest on The Marketing Muscle Up Show is the owner of Enterprise Fitness, Mark Ottobre. He has produce
00:44:35
March 02, 2022
Ep 91: Why Copying Other People's Tactics Is A Bad Idea
Ep 91: Why Copying Other People’s Tacti…
In this episode of The Marketing Muscle Up Show, Richard shares why you need to stop copying other people and star
00:13:59
March 01, 2022
Ep 90: The Secret To Your Next 10 Fitness Clients
Ep 90: The Secret To Your Next 10 Fitne…
In this episode of The Marketing Muscle Up Show, Richard sheds light on the biggest secret to getting the best cli
00:14:41
February 28, 2022
Ep 89: Why Self Awareness Matters as a Business Owner
Ep 89: Why Self Awareness Matters as a …
Welcome to the second week of the Hustle + Muscle segment of Rich and Rizz! In today’s episode, Rich and Rizz op
00:48:37
February 25, 2022
Ep 88: Why Fitness Businesses Should Not Hire Digital Agencies (& What They Should Do Instead)
Ep 88: Why Fitness Businesses Should No…
Are digital agencies really the best way to generate leads for your fitness business? Rich and Ev say no, it’s exp
00:27:38
February 24, 2022
Ep 87: Getting A Book Published As A Personal Trainer Feat Nick Longhurst
Ep 87: Getting A Book Published As A Pe…
This week’s guest in The Marketing Muscle Up Show is Nick Longhurst, a brand new author who wrote his first book
00:43:48
February 23, 2022
Ep 86: The Right Process of Marketing Your Fitness Business
Ep 86: The Right Process of Marketing Y…
Another episode of The Marketing Muscle Up Show where Richard talks about the importance of doing your marketing a
00:14:17
February 22, 2022
Ep 85: 3 Frameworks For Creating Quick Content That Gets Attention
Ep 85: 3 Frameworks For Creating Quick …
We get it. As a studio owner or a PT, you don’t always have enough time to create content. And what happens is, yo
00:31:05
February 21, 2022
Ep 84: Introducing Our Brand New Show Segment
Ep 84: Introducing Our Brand New Show S…
Welcome to The Marketing Muscle Up Show’s new segment: Hustle + Muscle Podcast!  This season, we’re bring
00:47:38
February 18, 2022
Ep 83: How To Get Your Target Market's Attention
Ep 83: How To Get Your Target Market’s …
If you want to drive more leads to your studio, you need to get people’s attention. And you won’t get their attent
00:11:12
February 17, 2022
Ep 82: Meet The Founder of Barre Attack: Renee Scott
Ep 82: Meet The Founder of Barre Attack…
In today’s episode of The Marketing Muscle Up Podcast Show, Richard sat down with Renee Scott, the founder and c
00:31:17
February 16, 2022
Ep 81: The New Way To Hustle For Your Fitness Business
Ep 81: The New Way To Hustle For Your F…
Coming in a new season with a refreshed point of view on what and how we want to do our business for 2022. Listen
00:17:28
February 14, 2022
Ep 80: Fitness Marketing Predictions for 2022
Ep 80: Fitness Marketing Predictions fo…
Last episode for 2021! The perfect way to end Season 2 of The Marketing Muscle Up Show is to talk about prediction
00:27:24
December 16, 2021
Ep 79: Online Training vs Brick and Mortar Fitness Studios
Ep 79: Online Training vs Brick and Mor…
Now that restrictions have been lifted, should you continue offering online training sessions? In this episode, Ri
00:18:52
December 15, 2021
Ep 78: Voice Search: How To Get Your Fitness Business To Be Found
Ep 78: Voice Search: How To Get Your Fi…
Have you been neglecting your business’ blog? It might be time to revive it. In this episode, Richard and Ev talk
00:18:43
December 15, 2021
Ep 77: Is Twitter Making A Comeback In 2022?
Ep 77: Is Twitter Making A Comeback In …
Is Twitter worth your time? How can gym owners, studio owners, and fitness professionals use Twitter to market the
00:13:26
December 14, 2021
Ep 76: Three Ways To Grow Your Fitness Community At The End Of The Year
Ep 76: Three Ways To Grow Your Fitness …
The holiday season is here. How do you nurture your community? In this episode, Richard shares 3 ideas on what you
00:11:43
December 13, 2021
Ep 75: What's Frustrating You In Your Business
Ep 75: What’s Frustrating You In Your B…
Decisions, how well are you making them? Do you make decisions that can take you closer to your goal? In this epis
00:31:18
December 10, 2021
Ep 74: The Secret To Fitness Business Success
Ep 74: The Secret To Fitness Business S…
If you are running a fitness business or want to start one, you need to understand this in order to succeed. In th
00:09:10
December 09, 2021
Ep 73: How COVID Changed The Fitness Industry Forever And How You Can Ride The Wave With Mel Tempest Of Ignite Fitness Business Events
Ep 73: How COVID Changed The Fitness In…
Now that we’re out of lockdown and into the new year, what should fitness business owners do moving forward? Tune
00:44:38
December 08, 2021
Ep 72: How To Take Your Price Up
Ep 72: How To Take Your Price Up
Do you feel like you’re only breaking even in your fitness business and feel the need to take your price up? In th
00:14:17
December 07, 2021
Ep 71: The Announcement Method
Ep 71: The Announcement Method
How can you make use of announcements as a way to market your fitness business? When you’re currently cash-strappe
00:27:48
December 06, 2021
Ep 70: Creating Your Legacy In The Fitness Industry With Tarek Michael-Chouja of Functional Training Institute
Ep 70: Creating Your Legacy In The Fitn…
As a fitness professional, how do you create your legacy in the industry? Listen to this latest episode of The Mar
00:35:10
December 03, 2021
Ep 69: How To Run Facebook Ads In Regional Areas
Ep 69: How To Run Facebook Ads In Regio…
Is there a difference in running ads when your fitness business is located in regional areas? Listen to this episo
00:13:19
December 02, 2021
Ep 68: The Impact Of Events
Ep 68: The Impact Of Events
We just finished our last event for the year, our COM Immersive. In this episode, Richard talks to Ev about the im
00:18:32
December 01, 2021
Ep 67: Making Decisions That Will Change Your Life
Ep 67: Making Decisions That Will Chang…
Decisions greatly affect the course of your life. In this episode, Richard talks about factors you need to conside
00:31:18
November 30, 2021
Ep 66: What To Focus On In The Early Stage Of Your Fitness Business
Ep 66: What To Focus On In The Early St…
In this episode of The Marketing Muscle Up Show, Richard talks about what a fitness professional needs to focus on
00:14:27
November 29, 2021
Ep 65: Facebook: What's Working, What's Not
Ep 65: Facebook: What’s Working, What’s…
There has been a lot of changes in how Facebook ads work compared to last year. In this episode, Richard and Ev ta
00:18:58
November 26, 2021
Ep 64: Is This The End For Fitness Australia?
Ep 64: Is This The End For Fitness Aust…
This week’s podcast guest is former CEO of Fitness Australia, Barrie Elvish. Richard and Barrie will talk about th
00:41:26
November 25, 2021
Ep 63: The New Way To Do SEO For Fitness Business
Ep 63: The New Way To Do SEO For Fitnes…
SEO is not dead! However, there are new ways to do your SEO. If you want to play the long game, you need to make s
00:21:34
November 24, 2021
Ep 62: Finding Your Growth As a Business Owner
Ep 62: Finding Your Growth As a Busines…
Every day you work hard on your business and sometimes you may feel like you you’re on an endless cycle of doing,
00:20:07
November 23, 2021
Ep 61: Clear Your Space To Clear Your Mind
Ep 61: Clear Your Space To Clear Your M…
Clutter can affect our ability to think clearly. Whether it’s physical or digital clutter – it can result in diffi
00:11:10
November 22, 2021
Ep 60: Break The Pattern And Boost Your Confidence
Ep 60: Break The Pattern And Boost Your…
You check your competitors and you realise they’re doing better than you. What do you do with this information? Do
00:15:39
November 18, 2021
Ep 59: Celebrate Your Wins With Badges
Ep 59: Celebrate Your Wins With Badges
Have you been running on a hamster wheel? With everything that needs to be done in your business, being busy has b
00:15:43
November 17, 2021
Ep 58: Build A Successful Fitness Business By Scratching Your Own Itch With Jen Dugard of MumSafe
Ep 58: Build A Successful Fitness Busin…
Being in the fitness business for so long, it’s no surprise business owners evolve. Jen Dugard, CEO of Body Beyond
00:40:42
November 16, 2021
Ep 57: The Perfectly Imperfect Theory
Ep 57: The Perfectly Imperfect Theory
Are you a perfectionist who obsesses over tiny details? Being too meticulous can only slow you down. In this episo
00:17:57
November 15, 2021
Ep 56: Stop Working So Hard, Work Smarter Instead
Ep 56: Stop Working So Hard, Work Smart…
Have you been working so hard you feel you’re on the edge of burnout? There’s a workaround to get through the peak
00:17:24
November 14, 2021
Ep 55: Stop Running Marketing Funnels That Don't Work
Ep 55: Stop Running Marketing Funnels T…
Let’s admit it, most fitness business owners do their marketing blindly without giving it much thought then hope a
00:13:30
November 12, 2021
Ep 54: Making Marketing Easy Using Your Personality Type
Ep 54: Making Marketing Easy Using Your…
Does your business name reflect the personality of your brand as well as the services you offer? Helen, one of COM
00:22:49
November 11, 2021
Ep 53: Bouncing Forward Into A Brand New Tomorrow With Sam Cawthorn from Speakers Institute
Ep 53: Bouncing Forward Into A Brand Ne…
This week’s podcast guest is the CEO and Founder of Speakers Institute and Speakers Tribe, the phenomenal Sam Cawt
00:34:38
November 09, 2021
Ep 52: How To Retain Your Clients Through Recognition
Ep 52: How To Retain Your Clients Throu…
In this episode, Richard talks about retention by recognising the work your members have done through awards and a
00:10:24
November 08, 2021
Ep 51: The New Elevator Pitch
Ep 51: The New Elevator Pitch
You come across a complete stranger who can potentially be a lead, what do you do? What’s your elevator pitch? Goi
00:19:40
November 07, 2021
Ep 50: Stop Creating More Content
Ep 50: Stop Creating More Content
Don’t waste your time creating more content when there’s a way to spend lesser hours on content. In this episode,
00:19:54
November 04, 2021
Ep 49: How To Create An Irresistible Offer
Ep 49: How To Create An Irresistible Of…
What is the best kind of offer for a fitness studio? What’s an offer so good it’s guaranteed to bring in a flood o
00:18:34
November 04, 2021
Ep 48: 2022 New Trends And The Biggest Predictions In The Fitness Industry w/ Justin Tamsett from Active Management
Ep 48: 2022 New Trends And The Biggest …
This week’s podcast guest is none other than Justin Tamsett, managing director of Active Management. Justin and Ri
00:42:26
November 02, 2021
Ep 47: How To Get Your Marketing Funnels Overflowing
Ep 47: How To Get Your Marketing Funnel…
It’s not always about implementing new marketing strategies. Sometimes, you just have to sit down, have a marketin
00:23:27
November 02, 2021
Ep 46: How To Get New Clients Without A Website
Ep 46: How To Get New Clients Without A…
It’s a common misconception that you need a website to attract new clients. When you’re first starting out what yo
00:14:04
October 31, 2021
Ep 45: The Easy Way To Get a Flood of Reviews For Your Fitness Business
Ep 45: The Easy Way To Get a Flood of R…
Reviews are like currency in today’s economy. Everyone checks reviews online before they make a buying decision. I
00:13:07
October 28, 2021
Ep 44: More Conversations = More Leads
Ep 44: More Conversations = More Leads
Conversations have become underrated in the world of marketing. Too often we’ve become too focused on getting more
00:16:51
October 27, 2021
Ep 43: The Perfect Time To Open Your Own Fitness Studio W/ Adrianno Rizzo from Rizz Fitness
Ep 43: The Perfect Time To Open Your Ow…
Is opening your own fitness studio a part of your career roadmap? In this episode, Rich invites Adriano Rizz, owne
00:40:46
October 26, 2021
Ep 42: The State of Facebook Ads
Ep 42: The State of Facebook Ads
Facebook ads… How do you make it work? Listen to this episode as Richard & Ev talk about what works and what
00:26:27
October 26, 2021
Ep 41 : New Season New Energy
Ep 41 : New Season New Energy
Welcome back listeners to another season of The Marketing Muscle Up Show! Today, Richard and Ev talk about a ‘new
00:29:17
October 25, 2021
Ep 40: Lessons From 40 Days Of Podcast
Ep 40: Lessons From 40 Days Of Podcast
We’re at the 40th episode! And we’re not stopping there. For this special episode, join Rich & Ev as they talk
00:24:43
October 15, 2021
Ep 39: Understand The Seasons Of Business
Ep 39: Understand The Seasons Of Busine…
Rich & Ev talk about the different ‘seasons’ you go through as a business owner. Knowing where you are and whi
00:26:49
October 15, 2021
Ep 38: Love Your Business Love Your Life
Ep 38: Love Your Business Love Your Lif…
Ever felt like you’re not properly serving the world as a business owner? You know what you’re passionate about ye
00:25:36
October 14, 2021
Ep 37: How To Reach More People Without Spending More (Facebook Audience Multiplier)
Ep 37: How To Reach More People Without…
Have your ads start to underperform? You may think that increasing your ad budget might fix it. In this episode, R
00:15:25
October 13, 2021
Ep 36: The Importance of Consistency In Your Business
Ep 36: The Importance of Consistency In…
Consistency… How important is it in one’s business or life in general? Join Richard and Joey as they share the v
00:21:36
October 12, 2021
Ep 35: The Zero To Hero Marketing Plan
Ep 35: The Zero To Hero Marketing Plan
New to the fitness business game? Or have you been in the industry for years? Wherever you are in your business, t
00:20:51
October 11, 2021
Ep 34: Scale Your Fitness Business With The Breadcrumb Method
Ep 34: Scale Your Fitness Business With…
Systems are a life-saver in managing your fitness business especially if you’re a small business owner. What exact
00:23:46
October 09, 2021
Ep 33: You Should Always Have New Problems
Ep 33: You Should Always Have New Probl…
Have you been feeling like you haven’t grown as a fitness business owner? That’s probably because you’ve been stay
00:18:55
October 08, 2021
Ep 32: Can A Hat Help You Make More Sales?
Ep 32: Can A Hat Help You Make More Sal…
Today’s episode, Rich and Ev talk about the different hats you wear as a business owner. Join in the conversation
00:17:59
October 08, 2021
Ep 31: How to Identify An Avatar To Attract More Clients
Ep 31: How to Identify An Avatar To Att…
Want to attract more of the good kind of clients? In this episode, I talk about our four-step process for identify
00:13:28
October 06, 2021
Ep 30: How to Maximise Your Content
Ep 30: How to Maximise Your Content
In the 30th episode of the Marketing Muscle Up Show, Richard talks about spending only an hour each week creating
00:14:24
October 05, 2021
Ep 29: Finding Your Morning Magic
Ep 29: Finding Your Morning Magic
Ever tried to stick to a strict morning routine because you heard it worked for some ‘guru.’ In this episode I tal
00:22:30
October 04, 2021
Ep 28: Why You Deserve A Pat On The Back
Ep 28: Why You Deserve A Pat On The Bac…
I think every business owner deserves a pat on the back for how they’ve handled the last almost 2 years. But somet
00:19:13
October 03, 2021
Ep 27: How To Have A Marketing Plan If You Don't Have A Marketing Plan
Ep 27: How To Have A Marketing Plan If …
Have you ever had someone call you up and ask you what’s your marketing budget? I’m sure as a small business owner
00:15:11
October 03, 2021
Ep 26: Why I Shifted From Marketing Agency To Marketing Education
Ep 26: Why I Shifted From Marketing Age…
In this episode, I talk with Ev about who COM Marketing (previously known as Complete Online Marketing) made the s
00:32:25
October 02, 2021
Ep 25: Why Should I Get To 1/2 A Mill Studio
Ep 25: Why Should I Get To 1/2 A Mill S…
If you’re a studio owner, your goal should be to become a 1/2 a million-dollar studio. In this episode, Richard te
00:09:34
October 01, 2021
Ep 24: How to Spend Your Last $100 In Marketing
Ep 24: How to Spend Your Last $100 In M…
What if you only have $100 left to spend for marketing your business, how are you going to maximize it? Today’s ep
00:11:31
September 30, 2021
Ep 23: How To Find Your Position of Power
Ep 23: How To Find Your Position of Pow…
In today’s episode of the Marketing Muscle Muscle Up Show, Richard talks about finding your position of power. It’
00:17:55
September 29, 2021
Ep 22: How To Overcome Imposter Syndrome As A Fitness Business Owner
Ep 22: How To Overcome Imposter Syndrom…
As fitness business owners, we’ve all had our season of doubts. We felt not good enough, not knowledgeable enough,
00:22:55
September 28, 2021
Ep 21: It's About Time You Get Paid What You're Worth
Ep 21: It’s About Time You Get Paid Wha…
In this episode of the Marketing Muscle Up Show I’m bringing back a quick training I did in our Crush Your Fitness
00:11:57
September 27, 2021
Ep 20: How To Be A Fitness Business Owner & Love Your Life
Ep 20: How To Be A Fitness Business Own…
In this episode, I talk about how to be in business and still love your life. And really how that is OK. Most of u
00:20:13
September 26, 2021
Ep 19: How To Make Your First $1,000 Per Week
Ep 19: How To Make Your First $1,000 Pe…
Welcome back to another episode of the Marketing Muscle Up Show. In this episode, Richard is talking about some ol
00:19:52
September 25, 2021
Ep 18: How To Create Social Media That Stands Out
Ep 18: How To Create Social Media That …
Welcome to this episode of The Marketing Muscle Up Show. In this episode, you’re going to hear a short training fr
00:11:33
September 24, 2021
Ep 17: How To 5x Your Video Confidence
Ep 17: How To 5x Your Video Confidence
Have you always been camera shy? Ever experienced a mental block while being in front of a camera? This episode of
00:30:24
September 23, 2021
Ep 16: Open The Front Door For Members: Best Lockdown Offers
Ep 16: Open The Front Door For Members:…
Welcome back to another episode. This time, Ev and Richard talk about the best offers you can provide as a fitness
00:32:27
September 22, 2021
Ep 15: Becoming a $150/Hr Trainer
Ep 15: Becoming a $150/Hr Trainer
Welcome back. In this episode, you’re going to hear Richard in a strategy session with one of our ninjas who is lo
00:11:42
September 21, 2021
Ep 14: How To Ask For Reviews
Ep 14: How To Ask For Reviews
Welcome, gang. In today’s episode, you’re going to hear a snippet from a training that Richard did on how to ask f
00:15:53
September 20, 2021
Ep 13: Beyond Facebook: The New Way To Market Your Fitness Business
Ep 13: Beyond Facebook: The New Way To …
In episode 13, Rich and Ev talk about the transition of how marketing has transformed from SEO and ranking on Goog
00:28:40
September 19, 2021
Ep 12: Mindful Marketing: How To Capture Moments That Matter
Ep 12: Mindful Marketing: How To Captur…
In a time when people are in challenging situations, you need to create content around the problems and struggles
00:24:00
September 18, 2021
Ep 11: The Do's and Don'ts Of Running A Business With Your Partner
Ep 11: The Do’s and Don’ts Of Running A…
In today’s episode, come join us as lifetime partners Joey and Richard talk about working together as business par
00:41:17
September 17, 2021
Ep 10: How To Get Your Emails Opened: 5 Quick Tips To Make Email Work For Your Fitness Business
Ep 10: How To Get Your Emails Opened: 5…
Welcome to another episode of the Marketing Muscle Up Show! We’re talking all about email marketing today with 5 q
00:11:17
September 16, 2021
Ep 9: What To Do When Clients Want To Cancel
Ep 9: What To Do When Clients Want To C…
This episode of the Marketing Muscle Up Show is taken from a Facebook live that Richard recorded in our private Fa
00:12:18
September 15, 2021
Ep 8: How To Harness Positive Energy To Turn Any Difficult Situation Around
Ep 8: How To Harness Positive Energy To…
In this episode, Richard talks to Joey, while they are taking a stroll at the beautiful Noosa beach. Listen as the
00:20:08
September 14, 2021
Ep 7: Why Building Brand Is Your Secret Weapon When It Comes To Marketing
Ep 7: Why Building Brand Is Your Secret…
So many fitness business owners jump straight into marketing their new business. That often leads to short-term ta
00:17:11
September 13, 2021
Ep 6: How To Pandemic Proof Your Fitness Business
Ep 6: How To Pandemic Proof Your Fitnes…
In this short episode, Richard talks about how to lead your business through any crisis, whether it’s a global pan
00:16:16
September 12, 2021
Ep 5: How To Avoid Shiny Object Syndrome As A Business Owner
Ep 5: How To Avoid Shiny Object Syndrom…
Welcome back! In this episode, Richard talks about how he finally learned how to stop chasing shiny objects, what
00:50:16
September 11, 2021
Ep 4: How To Guarantee A Flood of New Referral Leads In Your Fitness Studio
Ep 4: How To Guarantee A Flood of New R…
In this episode, we take a clip from a recent Facebook live video that Richard did to the members of Crush Your Fi
00:13:12
September 10, 2021
Ep 3: How To Stop Comparing & Find Flow In Your Fitness Business
Ep 3: How To Stop Comparing & Find Flow…
In this episode, Richard & Ev are back and delving back into some of the stories from Richard’s past. They exp
00:49:03
September 09, 2021
Ep 2: How To Double Your Income & Halve Your PT Hours
Ep 2: How To Double Your Income & Halve…
In this episode you’ll hear a segment of one of Richard’s business strategy sessions, where he talks to a PT who h
00:18:12
September 08, 2021
Ep 1: How To Stay In Your Lane As A Fitness Business Owner
Ep 1: How To Stay In Your Lane As A Fit…
Today I turn 40. And instead of having some kind of mid-life crisis or buying a sports car, I decided to start a p
00:48:52
September 07, 2021
Trailer: Introducing The Marketing Muscle Up Show
Trailer: Introducing The Marketing Musc…
Welcome to the Marketing Muscle Up Show. Launching September 7. Where we go behind the scenes into the conversatio
00:00:35
September 01, 2021