How to market your business online #06

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Think.Create.Grow – Quick Wins with COM Ep 06

Tune in to this weeks episode where Richard Toutounji talks about Think-Create-Grow business strategy.
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Video Transcription

Richard  Toutounji: Hey, welcome back. It’s Richard Toutounji. This is Quick Wins with COM. Today I want to talk about a strategy that I’ve used for the last few years. It’s called the Think, Create, and Grow model. That’s right. Think, Create, Grow.

Thinking stands for thinking around the strategy of your marketing. I’ll use marketing as an example. You’re thinking about where to spend your marketing dollars. Let’s say you have two thousand to spend on marketing dollars and you want to know should I just put it on Facebook ads, Google? Should I build a website with it? Should I employ somebody for it? This is what I do. As a business owner, think about the actual strategy and the execution. What is the outcome of your actual campaign? What is the outcome of spending two thousand dollars? Do you need to spend two thousand dollars? Your outcome probably, as a business owner, is to get more leads in, more clients in. That’s what pretty much everybody wants is leads, conversions, clients.

Let’s say your outcome is to get another ten clients in your business. We think about what’s the quickest, fastest, and cheapest way to get more leads and more clients in your business. That’s the outcome you want to achieve. Once you understand the outcome of what you want to achieve, you then need to figure out where is your market at the moment? Where is that audience hanging out? Online, and we can look at online or offline. If they’re online, are they in Facebook groups? Do they hang out at Instagram? If they’re a younger demographic they might be on Snapchat. If they’re more CEOs, executives they might be on LinkedIn. We need to make sure we choose the right platforms to be on.

Once the businessman understands his strategy, then it’s the execution part, which is the creating part. That can be done by pretty much anybody, depending obviously on the skill sets of what you need to know. You can outsource that to a [inaudible 00:01:52] agency, to a marketing company, et cetera, et cetera.

The next part is the growth stages. This is the exciting part. As business owners we’ve got to focus on the outcome. We’re outcome driven people, as business owners. If the outcome was to get ten clients, we look at the analytics and the data in the growth stage. If you’re marketing online, the greatest thing now is you can see all the analytics and all the data. You can see when people have clicked. You can even record somebody coming to your website, of what they’re clicking. This is a crazy important time in history where you don’t have to really go on a gut instinct anymore. We can go on clear data. We can see how many people have viewed your video on Facebook, on Youtube. We can see where they’ve come from, how long they stayed on your website for.

When you understand this as a business owner, a lot of intuitive things start to happen as a business owner. You go, “Well, I get the data so that it’ll bring leads in, and I also feel that I didn’t get the calls that month too.” As business owners we’ve got to spend that time in the analyzing stage, in the growing stage. Once we understand that data and analytics, only then we can grow our business, only then we can adjust our strategy and then recreate our marketing strategy and then go back in the growth stage, and then do it again. You might have to do it again and again until you get it all right. You could split test pages. There’s a heap of things you could do in that.

As a summary, we’ve got think. We think about the strategy. Then we go into creation stage. The creation stage is about actually doing the work. From there, we move into the growing stage. The growing stage, the only way you grow is you learn from your mistakes. You learn from what’s working and what’s not working. You take that back into the strategy stage, back into the thinking stage, and then you do it all again. You adjust and do it all again, and adjust and do it all again. Once you get it right, you have a well-oiled marketing machine for your business. From there you should be able to get more clients, more results, more conversions, more leads, and a more profitable business. Thank you so much for watching. I hope you got a lot out of it. Remember, if you like it, share it around. Tell your friends. Tell your business acquaintances. I hope to see you really soon, Richard Toutounji.

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