Ever got a new lead in your inbox, called them, left a message and they never answer? And then you blame Facebook because it gives you dud leads?

The reality is that people are more busy than ever and it takes a lot more to get their attention and have a conversation with them.

‘The fortune is in the follow up’
48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people make more than three contacts
Yet….

2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact

You have to remember that people are busy these days. People screen their calls, they don’t want to be interrupted when they are in the middle of doing their thing. You have to follow them up on their terms.

Richard shares some great strategies for how to reach new leads and opportunities in this episode of Crush Wednesday. Take a watch.