When it comes to creating a consistent flow of leads for your personal training business, the key is a combination of online marketing and providing value for your clients. Now you are probably aware of the importance of social media and digital marketing (in fact we teach this ourselves). But creating value is the one of the most effective ways to market.
Why? Because your clients will actually be doing the sales and marketing work for you. How? Referrals, testimonials and awareness – you’ll be creating a reputation for yourself and getting your name out into the world, without having to directly target people. What’s even better is that due to word-of-mouth, this kind of marketing has exponential growth potential, and this is why it’s a seriously time effective marketing strategy to work into your business.
So how exactly do I provide value for my clients?
Well it’s a lot simpler than you think. The key is actually caring about your clients. Your clients are with you for a few training sessions a week, but what are they doing with the rest of their time. Simply performing some random acts of kindness that prove you actually care is what we mean by creating value. This may be a phone call, a card in the mail, a good luck text if they are going for a job interview. Go above and beyond to tap into their lives to make you more than just a trainer.
So where does the return on this marketing strategy show itself?
Your clients will perceive you as more than just a personal trainer, you’ll be a bigger part of their lives and they are far more inclined to share with their circles, just how good they feel from training with you. Even if they are not directly referring people, the point is… you are creating a positive name for yourself that will come up in conversation after conversation, and you will get more strong leads.
So don’t forget:
- Always provide value for your clients.
- Small acts of kindness go a long way.
- Go above and beyond to show you care and make your clients feel good in all areas of their life, not just in the training session.