Our latest episode of Studio Success Secrets takes us to Randwick to visit Josh Glass, owner of The Performance Pit.
Josh has been in the fitness industry for 12 years. He started lifting weights when he was in high school. As a teen, he was struggling with self-confidence and lifting weights is what got his confidence back.
Now as a studio owner, he shares the same goal for his members. One of the key things The Performance Pit focuses on is for each of its members to gain confidence. They even have something called ‘The Pit Strut’, it’s when members come out of his studio head held high feeling more confident then when they walked in.
Being in one of the busiest streets in Randwick, Josh needed to make sure he had some solid strategies in place to attract clients. He uses the Fast Lead strategy to re-engage people on his database as well as the 30 Day Content Maximiser to attract people through social media.
His consistency with content, mixed with engaging with the community has helped The Performance Pit get new members. Every 12 weeks, he also invites guests and holds a workshop both for members and non-members and it can be anything from fitness, nutrition, and more.
If you’re near Randwick, definitely check out The Performance Pit! They guarantee you come out of the studio doing The Pit Strut!