This week’s episode of Studio Success Secrets takes us to Lane Cove to visit a veteran of the industry, Amanda Bracks. She is the owner of the award-winning Yoga and Pilates studio, Soulful Fitness.
Amanda has had a lot of experience in sales, marketing and management and she has definitely used it to her advantage. Her fitness studio has received numerous recognition over the years. She is passionate about change and progressing people forward, both her members and her employees. Her ultimate goal is to get people to where they want to be.
She’s big on community and experience which is why her fitness studio is consistently scaling. She’s meticulous down to the small details, like what music will get her members to enjoy the workout more.
The Soulful Fitness team also doubles down on their marketing efforts. “What gets done offline gets you leads online.” They hand out flyers to 50 people every day and this is what gets them their website clicks and online inquiries. When it comes to social media, Amanda doesn’t focus so much on their offers but instead boosts content instead which is usually all about their members and community
Before offering free trials, Amanda takes the time to get to know the customer’s needs. She believes that it puts too much pressure on a customer to decide to sign up by just coming to one trial class. Making sure that what they need matches their experience during a studio tour is part of the Soulful process.
If you’re looking for a fitness studio that offers Yoga, Pilates, Barre, Spin and Meditation in Lane Cove, then Soulful Fitness is definitely worth checking out.