Why do kids seem to know how to use their phones better than us?
It’s because they have no fear of the consequences. Sure, they will probably press buttons and break things, but that’s how they learn.
Somewhere along the way we forget how to press buttons and break things.
I see this all the time when I’m coaching fitness professionals in marketing. The ones who are killing it don’t wait for permission or to learn the best way to do something, they are just in the game trying lots of different things and learning from everything.
Here are 3 ways you can accelerate your confidence in marketing your fitness business:
1. Remember there is no ‘Right Way.’
Sure I can teach you best practices and tell you what images I think are best to use in your Facebook Ads. But until you put those images in, we are never going to know what works. Stop thinking everything has to be just right and put it into play.
2. Treat Everything As An Experiment.
There are no guarantees when it comes to marketing your fitness business. Marketing is built on the concept of test & measure. Now before you go testing ALL THE THINGS, remember every experiment starts with a hypothesis – a reason why you are trying this new thing. What do you expect to happen as a result of this experiment?
3. It Either Works Or You Learn.
Remember nothing is wasted in marketing when you treat things as experiments AND then learn from it. If a Facebook Ad failed on you, ask yourself why and collect the learnings that you can use in future experiments. That way you collect your learnings into an asset that you can use in future marketing.
At the end of the day what you want is to be able to have confidence in marketing your own fitness business rather than constantly running to an agency or marketing professional for advice on everything (& paying $$$ for it).
Want to grow your fitness studio? Learn more at COM Marketing.