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Fitness IndustryPodcastAugust 2025

Ep 202: This Is What's REALLY Changing the Fitness Industry — Shaun Krenz Explains

Ep 202: This Is What's REALLY Changing the Fitness Industry — Shaun Krenz Explains

In this episode of the Marketing Muscle Up Podcast, host Richard Toutounji kicks off the new Industry Edge segment with special guest Shaun Krenz, Co-Founder and Director of the AusFitness Industry Trade Show & Summit.

They explore the biggest trends shaping the fitness and wellness industry — including the rapid growth of recovery tools like ice baths, saunas and massage chairs, the rise of community-driven fitness experiences and new opportunities for gym owners to boost revenue.

Shaun also shares behind-the-scenes insights into the upcoming AusFitness Expo along with disruptive innovations, shifting consumer demands and how to future-proof your fitness business in a changing market.

#FitnessInnovation #RecoveryTools #GymRetentionStrategy #COMMarketingPodcast