About Us

We’re passionate about helping fitness & wellness studio owners build the business of their dreams.

Richard Toutounji

Founder & CEO

Richard has been working in the fitness industry for over 20 years. At just 17 years of age he bought Australia’s First Private Fitness Studio in Neutral Bay in Sydney and went on to work on cruise ships as a personal trainer, becoming #1 in sales during his time travelling.

He along with his wife Joey published a bestselling kids health book titled ‘Please Mum, Don’t Supersize me.’ And founded and sold one of Australia’s largest corporate wellness companies.

Today Richard & Joey own COM Marketing and specialise in working with fitness and wellness professionals. Together they have impacted thousands of studio owners through their courses and signature program – the COM Ninja Program – where they regularly see fitness professionals, double and even triple their businesses in 8 months.

As a trusted and recognised leader in fitness marketing, COM Marketing are also the exclusive digital marketing partners for Fitness Australia, Impact Training & Paysmart and are trusted by these partners to provide their members and clients with the best marketing advice and services.

I have first hand experience creating exponential growth in my personal business. My journey so far has allowed me to create, buy and sell several successful entities. Not only have I helped grow hundreds of fitness businesses, I have grown several successful businesses in competitive markets, including:

Australia’s first private fitness studio
One of Australia’s largest and leading nationwide health and wellness companies
The largest personal training video directory in Australia
The first fitness marketing company to be named by Fitness Australia as their preferred partner for fitness professional.

My Superpower

I’m a natural problem solver and innovator. I love to identify unique opportunities other can’t see. Turning ideas into action is a skill, but turning that action into growth and prosperity is where my superpower lies. I believe that speed in shifting and pivoting your mind and business is the place where greatness manifests.

Everyone has their own unique superpower, my job is to help you quickly recognize and leverage that superpower. I can pinpoint the chink in your chain and find a solution to let your business move and grow freely.

Mastering Business Success for the
Fitness & Wellness Studios

At COM Marketing we help fitness & wellness studios grow their business and double their income.

Our mission is simple: demystify online marketing into a proven, predictable and repeatable process so you can build a sustainable business and gain massive momentum in your business.

We are a team of like minded individuals with extraordinary skills and we are confident that with our training you will reach the results you deserve, generating more leads and more sales for your business, leaving you with more time to spend being active and working on the things you love.

Whatever stage of business you are in we are here to support you through our short courses, programs and done for you marketing services.

We have impacted thousands of business owners through our courses and signature program – the COM Ninja Program – where we regularly see fitness professionals, double and even triple their businesses in 8 months.

We are a trusted and recognised leader in the fitness industry and are the exclusive digital marketing partner for Fitness Australia, Impact Training, Paysmart, Mindbody & Exercise New Zealand. As well as working with some of the top fitness & wellness studio Brands in Australia including F45, Vision Personal Training, Curves & Step Into Life.