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Fitness IndustryPodcast• August 2024
Ep 198: The EMS Revolution — Reimagining The Future of Fitness with Matt George
Welcome back to the Marketing Muscle Up podcast show. In this episode, we sit down with Matt George, the director of XBody Australia, to delve into the world of EMS (Electrical Muscle Stimulation) technology.
We discuss how this innovative fitness approach — which has taken Europe, the Middle East and Brazil by storm — is now making its mark in Australia. Matt explains the incredible benefits of EMS for clients and how it can help you reach a broader population of non-gym-goers.
Tune in to learn about the future of fitness and how EMS can revolutionise your workout routine.
Episode highlights
- [00:00] Introduction and EMS overview
- [01:16] Global reach of XBody and EMS technology
- [02:26] Effectiveness of EMS training
- [05:26] XBody's wireless EMS technology
- [06:46] Comparison of EMS to conventional training
- [07:50] Target audience for EMS technology
- [15:20] Health benefits and applications of EMS
- [17:06] Marketing successes for EMS
- [17:42] Appeal of EMS to the over-50s market
- [20:05] Advice on spending the last $100 in business
