Have you heard of the quote, “Pick a tribe and serve them well”? Because that is exactly what Jen Dugard did. Jen started as a PT in the fitness industry, became a mum, started a blog called Body Beyond Baby and later went into business providing group PT sessions for mums with on-site childcare and eventually went into the training education business.

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Jen Dugard is the CEO of Body Beyond Baby PTY LTD, creator of Fitness Professional certification Safe Return to Exercise and author of the book How to Love your Body as much as your Baby. With 15yrs industry experience, Jen’s ultimate mission is to ensure all mums are looked after safely & effectively within the fitness industry. Having sold her group fitness business in 2018 Jen educates, presents & mentors across Australia, New Zealand, Singapore & Taiwan. As a fitness-entrepreneur Jen’s most recent creation MumSafe™️ serves both mums and fitness professionals alike; ensuring fitness professionals are properly educated and up-skilled in working with their pre & postnatal clients whilst simultaneously educating mums themselves and connecting them with these trainers via the website www.mumsafe.com.au.

In this episode of the Marketing Muscle Up Podcast Show, Richard talks to Jen about:

– Why mums need a unique training
– Non-negotiable values as a business owner
– Top 3 marketing activities recommended for the mum niche
– How to find your own niche

Listen in and get insight on the mum fitness niche and how to choose the perfect niche for you as well!