In this episode of Crush Wednesday Richard sits down with his good friends and one of the co-founders of Functional Training Institute, Tarek Michae-Chouja to talk about their new book that launched just this week.  

As one of the innovators of functional training Tarek shares his message both here in Australia and around the world.

When it comes to marketing, it always helps to have a great product or service. The better you are at your craft and the better coach you are the less you will pay for Facebook Ads, and other marketing.

Tarek is no stranger to world class coaching and mastering his craft. The book itself has been three years in the making and he shares with Richard a couple of key points that has made it possible to create such a great book.

COLLABORATION NOT EGO

In order to be world class you’ll need to drop your ego and focus on collaboration. Tarek has been able to collaborate with many people over the years which has not only resulted in this book, but also in being able to build a world class training organisation.

TRANSFORMATION NOT TRANSACTIONS

Having a wholehearted dedication to your craft creates a transformation mindset that causes you to strive for progress over perfection.
Watch the video to discover the 5 pillars of functional training  and don’t forget to grab yourself a copy for just $0.99c ?https://www.amazon.com/Purpose-Driven-Movement-Functional-Training/dp/0648430715/