What if I told you that you are probably missing out on converting leads because you are not utilising one of the most important pages on your website? Would you want to know what page that is?
There’s one page that almost all of our potential contacts visit and that is the thank you page of our website. It’s the page after they put their details in that often just says ‘Thanks, we’ll get back to you within 24-48hours.’
But what if you could leverage that page to 10x your conversion rate and get people so excited about your brand that they are raving fans even before you pick up the phone to cal them back?
Let’s explore exactly how you can maximise the Thank You Page for 10x-ing the conversions on your website:
1. Don’t Wait 48 Hours To Call
Most thank you pages will say ‘Thanks for your enquiry, we’ll get back to you within 24-48hours.’ In today’s fast moving world it’s just not OK to wait that long to get back to people.
The simple fact is that fastest person to get back to a potential prospect usually wins. And customers expect a response almost immediately. They are most hot at that time that they put their details in that form – so get back to them almost immediately.
Ninja Move: Have a Facebook Messenger Bot on your thank you page that allows someone to send you a message via facebook messenger to ‘fast track’ a response.
2. Infuse Your Personality Onto The Page With Video
The best way to get across your personality on your thank you page is with a video. You can create a real warmth at this point – because up until now they have just been browsing your website – now they can see real person.
Remember – this is the most excited they will ever be at this point, so keep them on that high!
Ninja Move: Be sure to have your video auto play on the page so that visitors hear you and see you straight away – it helps to connect with them more.
3. Point them to the next step
Most thank you pages leave it there and the person is just left to wait for your phone call. But at this stage, you can create ways for them to find out more about what you do and who you are. You can do this by linking to other videos or blog posts on your website, having links to your social media and encouraging them to follow you. The aim is to get them to engaging with you on other platforms.
Ninja Move: Have some case studies on the thank you page to increase your credibility 10x. Everyone loves to hear a story – especially how you helped another client just like them.
And just like that you’ve built up your credibility, authority and personality of your brand. When you do this you’ll be doing what 99% of people are not doing – and that puts you ahead of the pack already.
Due to popular demand the New Age Of Online Marketing Workshop is hitting the road in Sydney during October & November. Now in 4 convenient locations around Sydney including Alexandria, Parramatta, Penrith & Liverpool. In this half day workshop presented by Richard and Joey Toutounji, discover the new ways to market and grow your health and fitness business and find the clients that you never knew existed!
EPISODE TRANSCRIPTION
Richard T.: … What you’re doing, you’re building up rapport and you’re building that you’re the expert in the marketplace ’cause everybody else probably won’t have a video on the thank you page, and if they do have a video, they most likely will not be pointing them in the direction to build up the credibility, the authority, the personality into your brand.
Richard T.: Welcome back to Quick Wins With Com. I’m Richard Toutounji, CEO of Com Marketing. It’s been a little bit of time since we’ve been at the Quick Wins seat. Today I thought I’d come with you with some, just some really tactical ways where you can improve maybe what you’re currently already doing. Today’s topic, we’re talking all around the most underutilised page of your website. What is the most underutilised page of your website? What is that page that, when I say most underutilised, also one of the most important pages to ensure that you can actually really convert a potential client. What page am I talking about? Drum roll. I am talking about the thank you page. That’s the page when somebody makes an inquiry into your service, so they’re inquiring on your service, your product, and then they go to the page. You know the page I’m talking about? “Thank you. We’ll get back to you in 24 to 48 hours.”
Richard T.: First of all, the first thing you really should be doing is getting rid of that whole mentality of 24 to 48 hours. When somebody puts a contact request for you, you want to be on that really, really fast. How can you maximise the thank you page?
Richard T.: Well, the first step to maximise a thank you page is add a little personality into the thank you page. What people are expecting at that stage, people are expecting to get the normal page where they put their details in, they’re going to get back to you 24 to 48 hours. What you want to do, you want to break the vibe a little bit. On that page, what I’d recommend to do is to put a video on the thank you page. “Hi. Thanks for putting your contact details request through.” And with the video, all you want to be doing is you want to infuse your personality into the brand. For example, if you’re the business owner and they’ve come through and they’ve looked at your products and services and they’re looking for a contact page or a page that you have a specific offer to, you want to relate the thank you video with the offer. For example, you would say, “Thanks for putting your details in, etc., etc. We’ve got those details and we’re going to be in contact with you real soon.”
Richard T.: The aim of this video is to get a little bit of warmth around it so they know that they’ve put their details in. And now they’re really excited at this point because remember, at this point, they are the most excited because they literally have made a decision and they’ve made a decision to put their details in on your website. You might’ve been running Facebook ads, you might’ve run a campaign, they may have organically found you, they may have referred to you. But it doesn’t matter how they got there, they put their details in that page.
Richard T.: Now, in the meantime, what you want to do, you want to leave them with something that they can take away right then and there, and they can start exploring a bit more about what you do because they’re at a level of high interest. In the video, you want to direct them into a few different ways. You want to, one, direct them into your Facebook group. So, if you have a Facebook group like a page for particular potential clients, you want to direct them there, so you can start engaging with them in the actual Facebook group that you may have set up. Number two, you may want to direct them into your blog or video content if you’re doing a good job of that. Or number three, you may also want to put some case studies on the page or below the page or in the video. Any of those mechanisms will ensure that what you’re doing, you’re building up rapport and you’re building up that you’re the expert in the marketplace ’cause everybody else probably won’t have a video on the thank you page. And if they do have a video, they most likely will not be pointing them in the direction to build up the credibility, the authority, the personality into your brand.
Richard T.: I hope that’s helped. A little bit of tactical move today in regards to Quick Wins with Com. Again, the most underutilised page.
Richard T.: If you are in the fitness industry and you want to continue these learnings, my best advice is go over to Facebook and type in ‘crush your fitness marketing,’ and enter into our private Facebook group. In this group, you’re going to get some more advice. I go live in this group every Wednesday. You can learn more of the tactics that we’re teaching you and you can engage in the conversations there. If you are in the fitness industry, you can enter in that group. If you’re not in the fitness industry, go to our other group called Com Club. You can search that on Facebook too.
Richard T.: I’ll see you next time on Quick Wins with Com.
