FOUNDER & CEO
I have first hand experience creating exponential growth in my personal business. My journey so far has allowed me to create, buy and sell several successful entities. Not only have I helped grow hundreds of fitness businesses, I have grown several successful businesses in competitive markets, including:
- Australia’s first private fitness studio
- One of Australia's largest and leading nationwide health and wellness companies
- The largest personal training video directory in Australia
- The first fitness marketing company to be named by Fitness Australia as their preferred partner for fitness professional.
I’m a natural problem solver and innovator. I love to identify unique opportunities other can’t see. Turning ideas into action is a skill, but turning that action into growth and prosperity is where my superpower lies. I believe that speed in shifting and pivoting your mind and business is the place where greatness manifests.
Everyone has their own unique superpower, my job is to help you quickly recognize and leverage that superpower. I can pinpoint the chink in your chain and find a solution to let your business move and grow freely.
Identify the problem or roadblock that’s restricting your goals.
Understand who I’m dealing with, the business, values and it’s mission.
Establish your goals, outcomes and dreams.
Create your unique strategy to take you from point A to point B.
I have first hand experience creating exponential growth in my personal business. My journey so far has allowed my to create, buy and sell several successful entities.
WHO AM I?
I am a first time Dad to our son Giuseppe. Embracing the first year of fatherhood.
Married for 11 years to my amazing wife Joey who also runs COM with me. Leading the education programs and creating the syllabus content (we have actually nearly always worked together in business).
I like to start each day early, spend some time with my son then do some meditation a workout or swim.
I love to travel around the world but when in Australia, enjoy frequent trips to our favorite beach getaway in Tropical North Queensland.
MY JOURNEY SO FAR...
One of my first businesses was in the corporate wellness space, provide massage and wellness solution to busy corporates. My vision was to provide a healthier and happier environment in these corporate shoeboxes. We quickly grew to 90 + staff members nationally. This business ran purely on online lead generation, branding and enquiries, attracting the likes of Virgin, Coca Cola Amatil and Toshiba. Not long after, I sold this business to move onto my next venture.
It was now mid 2000’s where I saw the need for experts in the health industry to communicate more effectively to consumers. This when Youtube had just started up. I knew entertainment and social interaction would shift digital (look how we’re communicating now). It was at that moment I created Australia’s largest PT video directory, Meet Your Personal Trainer. Until today, it’s still a profitable and scalable model and still ranks position 1 for over 250 Google search terms around fitness. This was my first subscription business.
I still own that business today and it’s still running strong. However, the next and most recent market shift I saw was only 3 years go, ‘the rise and fall of the online marketing agency model’. Today with so much access to content, information and tools, I believe what business owners need is strategy and education! What we’re traditionally use to paying for can now be easily completed with today’s gen Y market… However, the distinguishing factor between the online success of business.. you guessed it, it’s strategy. Strategy is the difference between social media and a brand that talks to a community.
Precision strategy will give guaranteed results. In todays market, if you’re not in it for the long game, you wont win. Consumers are smarter, access is readily available and most importantly, people can smell bull**** from a mile away. Be authentic, stick to the strategy and believe in the journey, you’’ realize a thing or too.
MY WORK HAS BEEN FEATURED IN:
SOME THINGS YOU MAY NOT KNOW ABOUT ME...
My wife and i were contestants on the first Amazing Race Australia, our title was "married entrepreneurs" and raced around the world with yellow T-Shirts on that said Focus Believe Achieve.
I joined Ultra-marathon runner Pat Farmer across India where he ran 2 marathons a day for 66 days, I joined him for a day and ran half of what he ran (It was hot!).