A few months ago I was wandering around the Fitness Show in Melbourne's Convention Centre and Stumbled into an exhibit in the back corner that had a bath filled…

  Do you want to stay in the fitness industry for the long term? Then you need to know It’s not about the exercise! If you have been in the…

  Did you know Richard started out as a personal trainer at the age of 17? At the time being a Personal Trainer was very new, so the goal was…

  Whether you are a gym owner, personal trainer or studio owner, everyone has a story to tell. If you tell this story well you can attract potential clients and…

What is your business’ point of difference? Do you stand out in your customer service, events, community or programs? Is your uniqueness something you are showcasing?  In this episode of…

  The fitness industry is very competitive and we often have many people asking, how can I attract more clients? The answer is clear - Get your content out there!…

  What does it take to level up in your marketing in 2019? Plenty of fitness business owners are playing the short game in business. And why not? The short…

  Video seems to be one of those things you either love or hate. Some people LOVE to be in front of the camera, most people hate it. But this…

    Do you ever look at other successful businesses and just think ‘wow! They’ve made it.’ Often they look like an overnight success, but the reality is far from…

  Niching is a funny topic. It really doesn’t make sense. How can limiting your audience cause you to be able to reach MORE people? But that’s exactly what choosing…