Industry Change
The Key To Reducing Your Marketing Spend With Tarek Chouja | Industry Change Ep 18
In this episode of Crush Wednesday Richard sits down with his good friends and one of the co-founders of Functional Training Institute, Tarek Michae-Chouja to talk about their new book that launched just this week. As one of the innovators of functional training Tarek shares his message both here in Australia and around the…
Read MoreHow Kayla Itsines transformed her local Fitness Business into a Global Phenomenon with Tobi Pearce | Industry Change Ep 17
Unless you’ve been hiding under a rock, you’ve most likely heard of Kayla Itsines. She’s one of the most influential fitness figures in the world with an Instagram following of over 10 million and millions of monthly members of her app SWEAT. In this episode of Industry Change, Richard speaks to Tobi Pearce – the…
Read MoreSystems To Scale Up Your Fitness Business With Chris Muddell of Employsure | Industry Change Episode 16
The one thing that we see can hold personal trainers back from scaling their business is the fear around hiring staff and employees. So today on Industry Change Richard talks to Chris Muddell from Employsure about the best way to manage new staff and compliance in your business. Chris is a BDM at Employsure and…
Read MoreHow To Create Unique Experiences For Your Members | Industry Change Ep 14 with Ryan Hogan
In this week’s episode of Industry Change Richard speaks to long time fitness industry expert Ryan Hogan. Ryan has been in the fitness industry for over 20 years. He is the former CEO for Network and also a Project Manager for Filex 2018 which is the biggest event of it’s kind in the southern hemisphere…
Read MoreHow To Position Yourself For Predictive Profits – Industry Change Ep 13 with Steve Brossman
This week on Industry Change, Richard sits down with influencer, former athlete and best-selling author, Steve Brossman. They discuss how to position yourself as a personal trainer so you stand out as the ‘blue box’ in a world of ‘brown boxes.’ Steve has been in the industry for over 30 years now, involved in…
Read MoreHow To Come Back From Failure | Industry Change Episode 12 With Geoff Jowett
In this week’s episode of Industry Change, Richard interviews Geoff Jowett. Geoff is a veteran of the fitness industry being involved in Vision Personal Training, BodyTrim as well as appearing on TV networks. His face is well known. Geoff has a unique ability to see a gap in the market and fill that gap, wether…
Read MoreHow To Cut Your Marketing Budget in 2018 | Industry Change Episode 11 with Justin Tamsett
In this episode of Industry Change Richard talk with Justin Tamsett, founder of Active Management, and part of the industry for over 30 years. He was also one of the first business coaches in the industry. With Active Management, JT travels the world presenting and teaching clubs and business owners how to run their businesses…
Read MoreThe Evolution of Sales – Industry Change Episode 10
This week on Industry Change Richard met with Steve Jensen, who has worked in the lifestyle industry for 30 years, to talk about the evolution of sales. Steve employs a sales strategy he calls inspirational sales. The aim of which is to engage with the ‘Green Brain’ and not the ‘Red Brain’. Put simply inspirational…
Read MoreFrom Hobby to Global Business – Industry Change Episode 9
This week Richard sits down with long term collegue and friend to COM – Dan Henderson, Co-Founder of Functional Training Institute in Sydney. Richard discusses the evolution of the functional training space from it’s infancy 5 years ago to growing to become a leading fitness style in Australia. Whereas 5 years ago the industry was…
Read MoreBusiness or Pleasure – Industry Change Episode 8
This episode of Industry Change, Richard is in the amazing Maldives, speaking with James Schramko owner of Super Fast Business. James has worked hard to establish a business that he doesn’t need to constantly micro manage. This means that he can structure his time to best suit the lifestyle he wants to have. Most people…
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