Industry Change
How To Make The Right Moves In The Fitness Industry With Ty Menzies | Industry Change Episode 23
In this week’s episode of Industry Change I chat with Ty Menzies the CEO of LIFT Brands. Ty has had over 15 years of experience in this industry with a background of owning independent clubs, franchises and is now the CEO of LIFT Brands with over 300 locations across the Asia-pacific. We also want to…
Read MoreHow You Can Help Set Standards in the Fitness Industry with CEO, Richard Beddie | Industry Change Episode 22
In today’s Industry Change episode I chat with Richard Beddie CEO of Exercise New Zealand about the journey. Richard has been in the industry for over 20 years, initially, he was a gym owner and eager to learn more he went to a fitness industry conference. He did this because he figured that people who…
Read MoreHow Sumo Salad Has Adapted in a Changing Industry with Luke Baylis | Industry Change Episode 21
In this episode of Industry Change Richard talks to Luke Baylis co-founder and CEO of Australia’s biggest health food chain: Sumo Salad. At one point for a long time, Sumo Salad had 92% brand awareness in the market as they were the first health food chain in Australia. Now after 16 years Luke Baylis has…
Read MoreHow to get more Australian’s Fit & Active with Fitness Australia CEO, Barrie Elvish | Industry Change Episode 20
In this week’s episode of Industry Change Richard speaks with Barrie Elvish the CEO of Fitness Australia. Appointed at the beginning of 2019, Barrie is striving to empower and build healthier communities alongside the fitness industry. Despite coming from outside the fitness industry, Barrie has set a number of goals to entice Australians to live…
Read MoreHow to stand out in the fitness industry with Rick Stollmeyer
In this week’s episode of Industry Change Richard speaks to CEO and Co-founder of global wellness platform MINDBODY, Rick Stollmeyer. From humble beginnings Rick started this company in the late 90’s, which aimed to provide fitness businesses’ with software to create change for their clients. Now, in 2019, MINDBODY is the largest platform in the…
Read MoreThe Key To Reducing Your Marketing Spend With Tarek Chouja | Industry Change Ep 18
In this episode of Crush Wednesday Richard sits down with his good friends and one of the co-founders of Functional Training Institute, Tarek Michae-Chouja to talk about their new book that launched just this week. As one of the innovators of functional training Tarek shares his message both here in Australia and around the…
Read MoreHow Kayla Itsines transformed her local Fitness Business into a Global Phenomenon with Tobi Pearce | Industry Change Ep 17
Unless you’ve been hiding under a rock, you’ve most likely heard of Kayla Itsines. She’s one of the most influential fitness figures in the world with an Instagram following of over 10 million and millions of monthly members of her app SWEAT. In this episode of Industry Change, Richard speaks to Tobi Pearce – the…
Read MoreSystems To Scale Up Your Fitness Business With Chris Muddell of Employsure | Industry Change Episode 16
The one thing that we see can hold personal trainers back from scaling their business is the fear around hiring staff and employees. So today on Industry Change Richard talks to Chris Muddell from Employsure about the best way to manage new staff and compliance in your business. Chris is a BDM at Employsure and…
Read MoreHow To Create Unique Experiences For Your Members | Industry Change Ep 14 with Ryan Hogan
In this week’s episode of Industry Change Richard speaks to long time fitness industry expert Ryan Hogan. Ryan has been in the fitness industry for over 20 years. He is the former CEO for Network and also a Project Manager for Filex 2018 which is the biggest event of it’s kind in the southern hemisphere…
Read MoreHow To Position Yourself For Predictive Profits – Industry Change Ep 13 with Steve Brossman
This week on Industry Change, Richard sits down with influencer, former athlete and best-selling author, Steve Brossman. They discuss how to position yourself as a personal trainer so you stand out as the ‘blue box’ in a world of ‘brown boxes.’ Steve has been in the industry for over 30 years now, involved in…
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