Posts by Richard Toutounji
Finding Your Uniqueness and Building A Business From Passion | Crush Wednesday Ep 54
Today’s Crush Wednesday – Richard is joined by Helen from Hol Health who is a member of our COM Ninja Program. They talk about her journey to finding her passion as a health and fitness professional. Helen didn’t always know that she wanted to be a PT – in fact she had a pretty long…
Read MoreWhat’s Working With Facebook Ads In 2019 | Crush Wednesday Ep 53
There is no doubt that Facebook went through a bit of a tough time in 2018. This has meant massive changes for the platform and also for advertisers. 2018 saw Facebook Costs rise dramatically and has mad it harder than ever to run successful, long term campaigns. But all is not lost – Facebook…
Read MoreThe Content Maximiser Strategy | Crush Wednesday Ep 52
Content. Love it or hate it – one things for sure – you need more of it in 2019. The content that you put out in 2018 is just not going to cut it this year. More content is running through our news feeds, more people are competing for attention and you need to…
Read MoreZero to 200 Direct Debits in 6 Months | A COM Ninja Case Study
Sophie is the owner and founder of 3T Fitness in Bendigo VIC. 3T has been around for 8 years in Bendigo and before that in other locations around Australia. We met Sophie and her husband just under a year ago through Fitness Australia. At the time Sophie was running her outdoor bootcamp as well as…
Read MoreBe Obsessed or Be Average | Crush Wednesday Episode 51
Why is it when presented with the same information, same opportunities, same teaching, same knowledge – that some people kill it and grow their business, while others just remain average? Most likely you’ve set some goals for yourself this year in 2019. Maybe you’ve written them down, maybe you’ve talked to others about…
Read MorePurple Cow Marketing to WOW your clients | Crush Wednesday Ep 50
How do you stand out in a crowd of personal trainers who all look the same? You become a purple cow! The concept of Purple Cow Marketing came from legendary marketer – Seth Godin, who originally coined the term. Think about driving through the country and seeing a herd of cattle. They all look the…
Read MoreThe alarming mistake you’re probably making right now if you’re thinking of scaling your fitness business anytime in the future
So you’ve built a sweet little fitness studio or gym but you’ve reached a ceiling. You just can’t fit anymore people into your sessions or your space and now you know you have to scale somehow. There’s so many different ways you can scale your business. Either buying a larger property, opening multiple locations, hiring…
Read More3 Ways To Up Your Content Game – Quick Wins With COM Ep 63
Content – right? Everyone says you need to do it, but how do you fit it in, make it quality and have it attract exactly the right kind of person? Using your PT sessions to capture video and images is a good idea and great for quick snaps on Instagram stories. But if you really…
Read MoreThe Secret Page On Your Website That Will 10x Your Conversions – Quick Wins with COM Ep 62
What if I told you that you are probably missing out on converting leads because you are not utilising one of the most important pages on your website? Would you want to know what page that is? There’s one page that almost all of our potential contacts visit and that is the thank you…
Read MoreSystems To Scale Up Your Fitness Business With Chris Muddell of Employsure | Industry Change Episode 16
The one thing that we see can hold personal trainers back from scaling their business is the fear around hiring staff and employees. So today on Industry Change Richard talks to Chris Muddell from Employsure about the best way to manage new staff and compliance in your business. Chris is a BDM at Employsure and…
Read More